Award Winners

IMAGE Beauty Award Winner

Joico Smooth Cure Leave-in Rescue Treatment won the Best Frizz-Fighter award in the IMAGE magazine Beauty Awards 2013. You can view the full Beauty Awards 2013 supplement in this issue of IMAGE now on sale.

irishtatlerbtylogoIrish Tatler Beauty Award Winners

ALFAPARF, JOICO and DECODERM won five beauty awards in the Irish Tatler Beauty Awards 2013/14

S4U Style for You FlasH Shine Spray won Best Shine Spray

ALFAPARF Precious Oil Tradition Intensive Anti-Frizz Mask won Best Smoothing Conditioner

Joico Instant Refresh Dry Shampoo won Best Hair Refresher

Joico Smooth Cure Conditioner won Best Smoothing Conditioner

Precious Oil Tradition Intensive Anti-Frizz Mask won Best Intensive Mask

DECODERM Hydra Lip Balm won Best Lip Balm

You can view the full Beauty Awards 2013/14 feature in this issue of Irish Tatler May 2013 now on sale, or visit:

RSVP Hair Awards

Joico Instant Refresh Dry Shampoo won Best Dry Shampoo

ALFAPARF Precious Oil Tradition Anti-Frizz Eco-Mousse won Best Organic Styling Mousse

ALFAPARF Precious Oil Tradition Intensive Anti-Frizz Mask won Best Organic Hair Mask

ALFAPARF Sole Mare Sun Shine Oil won Best Sun Protection

Tangle Angel Hair Brush won Best Hair Brush

Lisse Design Keratin Therapy

The dream of millions of women? to have perfect straight hair and more times for themselves! 

To be able to manage their hair quickly and effortlessly, without having to do battle with the hairdryer and brush every day.

Progressive* smoothing treatment with Keratin for all hair types

  • Smooth, velvety, glossy and tangle-free hair using an innovative Keratin-based technique
  • 100% safe, conforms to European and international standards**
  • Lasting result (up to 3 months)
  • Eliminates frizz
  • Paraben free
  • Salt and Sulphate-free (maintenance products)

Download PDF Poster | Download PDF Brochure

Evolution of the Colour - Fast 10

EOC-Fast-10 PP013478 FOLDER ENG-HR-1Change your Business in 10 minutes 

With a thousand different things to be done, many women feel that they are in a constant race against time. They want to look good, but they never have enough time to dedicate to their beauty needs.


ALFAPARF MILANO presents its new color service THAT IN JUST 10 minutes ALLOWS YOU TO:

  • attract “women on the run” to your salon
  • set your salon apart from the competition, by offering an innovative service
  • increase the frequency with which customers come to the salon, fitting in an appointment during a lunch break or after the last call of the afternoon
  • make the most of your skills by offering complementary services in the time saved

Alfaparf Collections 2013

ALFAPARF MILANO gets back to its roots, by rediscovering Italian style in the place where FASHION, ART and DESIGN merge: MILAN, a city in continuous evolution, a laboratory for experimentation, a crossroads of trends and a melting pot of styles.

APM -HIGH-VISIBILITY FOLDER-ENG LR-1ALFAPARF MILANO’s HIGH VISIBILITY collection captures and follows the transformations of the city, its architecture, its lines and style contaminations to rework them in the looks designed to clothe women with the precision of craftsmen. Inspiration surrounds it: it is the identity of the city that has made it a style and design capital.

The aim of the 2013 collection is to translate into tangible forms the values and shapes that represent MILANO and the company’s identity in three different proposals.

View the embedded image gallery online at:

Precious Oil Tradition

PRECIOUS-OIL-GROUPAGECosmetic oils are the market trend that has been most in demand in recent years.

The professional cosmetic market has focused its attention on the very many properties related to the oil world.

Consumers consider the oils world a natural solution, that satisfies the hair’s moisture and nutritional requirements. 

Drawing inspiration from the millennia-old natural oils tradition, ALFAPARF MILANO has successfully launched 3 precious oils. Now, thanks to constant technological research, it has developed a RANGE OF DISCIPLINING PRODUCTS DEDICATED TO ALL HAIR TYPES exploiting the anti-oxidant, regenerating and moisturising properties of Prickly Pear Oil and the protective and nourishing properties of Pequi Oil.

  • ALFAPARF MILANO supports stylists by transforming an ordinary anti-frizz treatment into a beauty ritual that exploits the benefits of natural oils.
  • Thanks to the Precious Oil Tradition Anti-Frizz line and its Rituals, stylists can discipline and lend an anti-frizz effect to the most unruly hair.
  • The Sublime Hair Rituals use an Oil shampoo that differs from all other products available on the market with its innovative consistency and exceptional detangling properties. When used in combination with the other products in the new Precious Oil Tradition Anti-Frizz range, it helps to tame even the most rebellious and frizzy hair.
  • With their specific formula, the new Precious Oil Tradition Anti-Frizz products make styling easier and faster, leaving hair more malleable and tangle-free.

Launching the Tangle Angel

Beauty is now in the hand of the beholder…

Tangle-Angel-Display-standAn angel has landed to stroke away your tangles leaving your hair silky smooth and easy to manage.

Heaven-sent and innovative, the Tangle Angel is not only beautiful to look at, but also highly functional. Our brush has many new and unique features:

  • Flexible detangling bristles
  • Anti static
  • Antibacterial
  • Heat resistant
  • Elegant Design

Your Tangle Angel can be held around the wings (for greater control and feel) or by the handle for everyday use.


Joico Launches Dust

Joico Launches Dust

Joico has added a new volume dust to its structure collection. The new powder gives whopping volume and texture in every speck!

This will be adored by fine hair everywhere....Structure Dust


S4U Bombola-FlasHALFAPARF Have just Launched S4U Flash, a pure and light weight aerosol shine spray that improves the shine of any hair type by 300% and just works wonders on Blond Hair. Already nicknamed 'shine in a can', this light weight and easily removed shine spray is available in 300ml size and retails for only €12.50

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