SUPERMECHES+ 2013 - For a made-to-measure bleaching service

famiglia-EquipmentBleaching i love you and i won’t let you go!

  • It is the service that best reveals your professional skill.
    It requires expertise and creativity.

  • It is one of the most profitable and loyalizing services.
    Your talent and your expertise make the difference.

  • It is one of the most popular services in recent times.
    The jet set and catwalk celebrate it every day.

It is a strategic service that for the best results requires the right products and innovative techniques.

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Semi di Lino Hairspray

SDL-Styling PP013759-FOLDER EN-WEB-3Semi di Lino - STYLING - Ultimate shine touch.

Essentials for your salon

The perfect finishing touch to any blow-dry or styling service, from the most natural to the most structured look. Hairsprays fix and exalt your creations, giving your customers that satisfied smile that makes the difference.

Increasingly also in your customers’ homes

A passé product category? Nothing could be further from the truth! Today millions of women, even the youngest, consider hairsprays an essential instrument for the creation of any style, from classic looks to the unconventional. And they expect increasingly specific promises from them. Fixing is no longer enough.

What are they for?

They sculpt, fix and bring shine to the style to make it impeccable. They make it possible to create all types of «architectural style» with ease and to satisfy all types of obsessions in terms of look, by leaving the hair exactly as you fixed it.

What are so special?

An infinitely shiny hold. Plus a super-fine, extraordinarily dry, high-precision spray, that brushes out with ease. For constantly flawless and
highly natural results.

Compared to competitors

They guarantee exceptional shine whilst maintaining a surprisingly natural effect. The hair is sculpted, incredibly shiny, yet light and natural in motion.

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“Revenge” Star Joins Joico’s Drab To Fab Series

Check out Joico’s webisode series, Drab to Fab staring Joico International Artistic Director Carney  joined by the budding couture connoisseur and Revenge star, Ashley Madekwe. Carney offers up some great hair tips and tricks in his easy to follow style, while Madekwe, a fashionista lends her editing-eye for styling that complements Carney’s work.  The two paired up for Drab to Fab webisodes on

In the Drab to Fab called "Summer Style Session," Joico's International Artistic Director Damien Carney works with Revenge star Ashley Madekwe to show  a great DIY summer look. Damien explains just how easy it is to create a soft, “beachy” hairstyle, and then Ashley provides some fashion tips to complement those perfectly imperfect summer waves for a complete, easy, relaxed summer look.

OREVENGE-STAR-JOINS-JOICOs-DRAB-TO-FAB-SERIESne of Carney’s favourite go-to styling products for managing a voluminous hair style like often frizzy waves is Power Spray – one of Joico’s newest revolutionary products containing AquaLastik™ - an exclusive technology, which forms a crystal-clear web of durable, humidity-proof hold that can be recharged and restyled for up to 72 hours.

The series is scheduled to air at least 6 webisodes this year, with Madekwe joining Carney for two more of these later this year. Stylists and consumers alike can’t get enough of Joico products as they offer easy solutions to impress with no stress. As Carney says, “keep it simple keep it chic – easy, fun, from drab, to fab.”

View the latest Drab to Fab on

Semi Di Lino 2013

Groupage-Moisture-01OUR OBSESSION: THE HAIR

The challenge and delight of every woman, the passion and torment of every stylist.

Long, short, colored, bleached, curly, or straight.

Each hair type is unique and every woman has the eternal desire for her hair to be different.

But whatever is the female whim, hair must be beautiful.


And we all know that hair beauty means, first and foremost, shine.A deep, intense shine that treats and replenishes.

Semi di Lino

The only and unique Hair Shine -Treatment.


An investiment for your business, an indissoluble tie to your customers.

Investing in the CARE world at the same time means invest in your most important business:


Do not forget that the two worldsare closely related. Because the first step to having beautiful hair is healthy hair.

To obtain beauty results that meet her expectations, the customer must not merely trust in the skilled hands of a professional, but also in a range of PROFESSIONAL products.

Thanks to the excellent performances of SEMI DI LINO, you’ll finally improve the awareness of your customers to the world CARE.


From now on uniqueness of Semi di Lino is based on 2 essential principles:


SEMI DI LINO not only wear the hair of an absolute brightness, but it treats and takes care of every type of hair, whatever its needs.

Color Protection

With SEMI DI LINO you protect the color you have created, prolonging its shine and intensity.

>> Download The Semi di Lino PDF Folder here

Award Winners

IMAGE Beauty Award Winner

Joico Smooth Cure Leave-in Rescue Treatment won the Best Frizz-Fighter award in the IMAGE magazine Beauty Awards 2013. You can view the full Beauty Awards 2013 supplement in this issue of IMAGE now on sale.

irishtatlerbtylogoIrish Tatler Beauty Award Winners

ALFAPARF, JOICO and DECODERM won five beauty awards in the Irish Tatler Beauty Awards 2013/14

S4U Style for You FlasH Shine Spray won Best Shine Spray

ALFAPARF Precious Oil Tradition Intensive Anti-Frizz Mask won Best Smoothing Conditioner

Joico Instant Refresh Dry Shampoo won Best Hair Refresher

Joico Smooth Cure Conditioner won Best Smoothing Conditioner

Precious Oil Tradition Intensive Anti-Frizz Mask won Best Intensive Mask

DECODERM Hydra Lip Balm won Best Lip Balm

You can view the full Beauty Awards 2013/14 feature in this issue of Irish Tatler May 2013 now on sale, or visit:

RSVP Hair Awards

Joico Instant Refresh Dry Shampoo won Best Dry Shampoo

ALFAPARF Precious Oil Tradition Anti-Frizz Eco-Mousse won Best Organic Styling Mousse

ALFAPARF Precious Oil Tradition Intensive Anti-Frizz Mask won Best Organic Hair Mask

ALFAPARF Sole Mare Sun Shine Oil won Best Sun Protection

Tangle Angel Hair Brush won Best Hair Brush

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