Hassle-Free, Dazzling Copper

DuoLight-Copper-TubeNEW JOICO DuoLight Copper

Introducing DuoLight Copper: the newest addition in JOICO's line of one-step tonal crème lighteners for effortless freehand techniques.

DuoLight is the first crème lightener that lifts and deposits brilliant copper tones in one hassle-free step – while keeping hair in remarkably healthy condition. Along with its groundbreaking predecessors– DuoLight Caramel and DuoLight Butterscotch – DuoLight Copper is the third in a line of one-of-a-kind products that allow colourists to create multidimensional freehand techniques in a single process, saving precious time and money (without sacrificing stunning results).

DuoLight comes in three beautiful natural, intermixable shades. They can be used to create fabulous time-saving popular money-making looks such as a soft and subtle, modern Ombré or Balayage.

The DuoLight shades:

  • NEW DuoLight Copper (for spicy copper tones)
  • DuoLight Caramel (for rich, neutral caramel tones)
  • DuoLight Butterscotch (for warm, buttery tones)

Why DuoLight Copper will be loved:

  • 4 levels of lift through natural or colour-treated hair
  • Lifts and deposits in half the time (compared to a bleach and tone service)
  • Intermixable with DuoLight Caramel and DuoLight Butterscotch
  • No foils required for unlimited, creative techniques
  • Neutral odor formula for maximum client comfort
  • Emollient-rich Shea Butter protects the lipidic layer of the hair and scalp
  • Hyper-Dynamic™ Dye Technology – our one-of-a-kind super-charged lightening elements and direct dyes allow for simultaneous lift and deposit in an ultra-conditioning crème-oil base
  • Quadramine Complex®: the key technology that repairs and protects hair during processing

DuoLight is not intended for use on clients with previously lightened hair, and is not recommended for use on clients with 25% or more grey hair.


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Pure Pigments...We’ve Got You Covered

ALFAPARF MILANO, the world's most scientifically advanced hair care company, launches
Pure Pigments, an intense colour and shine, high performance service
that leaves traditional
Colour additive services... IN THE SHADE

alfparf-pigments-04-42097-eIt's being described as a world-first, a game-changer, rigorously tested, superbly researched by one of the most reputable hair companies in the world - Pure Pigments, is a ground-breaking, individually tailored, hair colour service from the company synonymous with state-of-the-art research and affordable luxury, ALFAPARF. The famous Milan-based company whose product development and standard-setting ethos has always ensured that it represents the benchmark in attaining and maintaining beautiful hair.

The magicians of Milan are proudly claiming Pure Pigments as a world first and game-changer. It combines the usual ALFAPARF hallmarks of high performance science and versatility all delivered in Six Ultra Concentrated Pure Pigments which allows stylists to customise and individually tailor all in-salon services be it colour, care, shape or styling. Pure Pigments covers "tutti" (everything) as the concentrated pigment can be mixed with all ALFAPARF in-salon services. So, if you want a particular colour, with incredible colour intensity and shine, your stylist can add a high or low concentration of pigment to any mixture, whether for colour, hair smoothening or selected styling products.

Clients will now be able to have their own unique, exactly-shaded colour, whether your hair is natural, colour-treated or bleached. Pure Pigments can be used to make tones more intense, or to add new tones or correct undesired tones. ALFAPARF is absolutely confident that Pure Pigments can also revive a colour between two services, as well as to be utilised for 2-in-1 salon services such as a colour and treatment, colour and shape, colour and styling. Exactly personalised colour can be created for blow-drys or up-dos for special occasions and clients can have a customised colour enhancement with a 'prescriptive' treatment according to their hair type, whether normal, dry, damaged.

How does the science work: "..the pigments are enclosed in a sphere made of cellulose, so now - for the first time - ALFAPARF's unique, state-of-the-art concentrated pigments transform in the formulations to which they are added. So they become what they are added to, they can become alkaline or acidic, but incredibly they maintain their own structure and high performance..." says David Donnellan, whose Xpert Professional Haircare company has worked with the luxury Italian hair company's products for decades.

"There are three pigment care shampoos and three conditioners depending on the hair type – normal, dry, damaged. These dual in-salon or home-use care products are exactly colour-customised and contain a reduced concentration of your specially selected pigment so you can maintain and care for your unique colour or tone enhancement at home between services", explains Donnellan.

The HYDRA Hydration products are designed for normal to slightly dry Hair: HYDRA Sh Shampoo is sulphate-free & paraben-free and the HYDRA Mk Mask is paraben–free. They are formulated to intensively revive the colour while ensuring that the pigment in the mixture remains perfectly unaltered. They contain a blend of selected ingredients with a sealing action, which creates a special film that evenly coats the hair, which enables it to retain its natural moisture. The hair is detangled, lighter and more manageable.

The NUTRI Nutrition products are designed for dry hair: The NUTRI Sh Shampoo for dry hair is sulphate and paraben-free the NUTRI Mk Mask is also paraben-free. They contain an exclusive blend of oils extremely rich in fatty acids and vitamins A, E and D, ideal for deeply nourishing dry, frizzy hair, leaving it soft, conditioned and revitalised.

The REPAIR products are designed to repair damaged hair and are ready to be mixed with Pure Pigments. REPAIR Sh Shampoo for damaged hair is sulphate and paraben-free and the REPAIR Mk Mask is also paraben-free. They contain Silk Peptides which distribute themselves along the hair, naturally accumulating in the more damaged parts of the fibre, reconditioning and strengthening the cuticle.

Pure Pigments are pure magic...


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New In Joico Colour Care

Color-Balance-Group Tif HRColour Infusing Shampoos & Conditioners that instantly refresh & enhance colour to fight the fade & a Colour Balancing Shampoo & Conditioner that neutralises unwanted brass tones in blonde and dark hair to boot the brass.

JOICO, the leading hair care company focused on innovation and healthy hair is launching new additions to its Colour Care Portfolio. 

JOICO Colour Infuse Shampoos and Conditioners

Recharge your red
Revive red’s fiery vibrancy between colour services with new Color Infuse Red Shampoo and Conditioner. This shampoo and conditioner instantly refresh red tones and enhance red highlights at the same time. The tone-enhancing pigments last through multiple shampoos, while boosting color vibrancy and shine.

Celebrate cured copper
Spice up ginger to deep auburn hues with new Colour Infuse Copper Shampoo and Conditioner. Coppers, especially light-coloured coppers or copper blondes, fade quicker than any other shade, and the sun will fade ends on even natural copper-reds. New Colour Infuse Copper Shampoo and Conditioner actually infuse hair strands with the perfect amount of copper dyes to enhance lighter copper shades or add a little copper tone in the case of blonde hair, and seal in the colour. Gently cleansing and conditioning, hair will have brighter, more vibrant colour, for keeping an even, rich and shiny ginger colour.

Beautiful boosted brown
Revive brunette hair and give it a gorgeous golden-brown glow with new Colour Infuse Brown Shampoo and Conditioner. Colour Infuse Brown is formulated specifically to make sure brunettes stay rich. This won’t cover highlights, instead it enhances warm tones, golden and honey hues, on light and medium brunettes – think Jessica Alba, Selena Gomez, Kerry Washington or Halle Berry. Perfect for refreshing colour, it’s great on natural, even virgin hair (as ends tend get lighter) providing a natural infusion of colour so tones stay even.

The science behind the magic

Anionic Dye Technology: An exclusive technology that ensures that colour enhancing dyes attach to the hair fibres and stay there when hair is shampooed.
Multi-Spectrum Defense Complex: A blend of green tea, antioxidants and sunscreens that help fight both the physical and environmental factors that cause hair to fade.
Bio-Advanced Peptide Complex™: JOICO’s powerful reconstructive technology proven to repair existing hair damage and prevents future damage for up to 25 shampoos.

JOICO Colour Balance Shampoo and Conditioner

Beautiful balanced brown
Neutralise brassy & orange tones in blonde (ombre and balayage mostly) or lightened & highlighted brunette hair with new Colour Balance Blue Shampoo and Conditioner. Blondes and dark-haired beauties don’t have to fear lightening with JOICO’s true-blue brass-banishers, specially formulated to keep lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange”. Thanks to a perfect dose of tone-correcting blue pigments and JOICO’s color-protecting Multi-Spectrum Defense Complex™, Colour Balance Blue instantly neutralises those unsightly brassy/orange tones, while preserving 89% of hair colour for up to 18 washes (or 6 to 8 weeks) when using Colour Balance Blue Shampoo and Conditioner together as directed.

The science behind the magic
Blue pigments: Blue neutralises brassy/orange tones in blonde, lightened/highlighted naturally dark brunette hair.
Multi-Spectrum Defense Complex: A blend of green tea, antioxidants and sunscreens that help fight both the physical and environmental factors that cause hair to fade.
Bio-Advanced Peptide Complex™: JOICO’s powerful reconstructive technology proven to repair existing hair damage and prevents future damage for up to 25 shampoos.

 Color-Infuse-Group Tif HR

JOICO sponsored hairstylist Louis Byrne is currently on tour with Ellie Goulding

JOICO sponsored hairstylist Louis Byrne is currently on tour with Ellie Goulding. On the tour stop in Antwerp, Belgium he styled Ellie’s hair with Hair Shake and posted about this on Instagram! You can follow him on @louishair.  

Louis Byrne -Ellie Goulding

Joico has won two Xposé Magazine Beauty Awards.

Xpose-Beauty-Awards-Logo-1BEST TEXTURE

“This is one of those products that comes along once in a while that blows your mind! Okay, bit dramatic maybe, but it is really very good. A ne liquid to powder mist that amps up volume after a blow dry or refreshes second day hair. There’s no residue or stickiness, just spray and nger backcomb a bit and lank locks are transformed.”

Deanna O’Connor 


“When I find a hair care range that works with my curls I cling onto it for dear life. Every single product in the Joico curly hair range is a godsend. You know those annoying people who preach about how a product has changed their life? Well this one really has changed mine!"

Claudia Gocoul


icon Joico has won two Xposé Magazine Beauty Awards (983.05 kB)

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