Hassle-Free, Dazzling Copper

DuoLight-Copper-TubeNEW JOICO DuoLight Copper

Introducing DuoLight Copper: the newest addition in JOICO's line of one-step tonal crème lighteners for effortless freehand techniques.

DuoLight is the first crème lightener that lifts and deposits brilliant copper tones in one hassle-free step – while keeping hair in remarkably healthy condition. Along with its groundbreaking predecessors– DuoLight Caramel and DuoLight Butterscotch – DuoLight Copper is the third in a line of one-of-a-kind products that allow colourists to create multidimensional freehand techniques in a single process, saving precious time and money (without sacrificing stunning results).

DuoLight comes in three beautiful natural, intermixable shades. They can be used to create fabulous time-saving popular money-making looks such as a soft and subtle, modern Ombré or Balayage.

The DuoLight shades:

  • NEW DuoLight Copper (for spicy copper tones)
  • DuoLight Caramel (for rich, neutral caramel tones)
  • DuoLight Butterscotch (for warm, buttery tones)

Why DuoLight Copper will be loved:

  • 4 levels of lift through natural or colour-treated hair
  • Lifts and deposits in half the time (compared to a bleach and tone service)
  • Intermixable with DuoLight Caramel and DuoLight Butterscotch
  • No foils required for unlimited, creative techniques
  • Neutral odor formula for maximum client comfort
  • Emollient-rich Shea Butter protects the lipidic layer of the hair and scalp
  • Hyper-Dynamic™ Dye Technology – our one-of-a-kind super-charged lightening elements and direct dyes allow for simultaneous lift and deposit in an ultra-conditioning crème-oil base
  • Quadramine Complex®: the key technology that repairs and protects hair during processing

DuoLight is not intended for use on clients with previously lightened hair, and is not recommended for use on clients with 25% or more grey hair.


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Pure Pigments...We’ve Got You Covered

ALFAPARF MILANO, the world's most scientifically advanced hair care company, launches
Pure Pigments, an intense colour and shine, high performance service
that leaves traditional
Colour additive services... IN THE SHADE

alfparf-pigments-04-42097-eIt's being described as a world-first, a game-changer, rigorously tested, superbly researched by one of the most reputable hair companies in the world - Pure Pigments, is a ground-breaking, individually tailored, hair colour service from the company synonymous with state-of-the-art research and affordable luxury, ALFAPARF. The famous Milan-based company whose product development and standard-setting ethos has always ensured that it represents the benchmark in attaining and maintaining beautiful hair.

The magicians of Milan are proudly claiming Pure Pigments as a world first and game-changer. It combines the usual ALFAPARF hallmarks of high performance science and versatility all delivered in Six Ultra Concentrated Pure Pigments which allows stylists to customise and individually tailor all in-salon services be it colour, care, shape or styling. Pure Pigments covers "tutti" (everything) as the concentrated pigment can be mixed with all ALFAPARF in-salon services. So, if you want a particular colour, with incredible colour intensity and shine, your stylist can add a high or low concentration of pigment to any mixture, whether for colour, hair smoothening or selected styling products.

Clients will now be able to have their own unique, exactly-shaded colour, whether your hair is natural, colour-treated or bleached. Pure Pigments can be used to make tones more intense, or to add new tones or correct undesired tones. ALFAPARF is absolutely confident that Pure Pigments can also revive a colour between two services, as well as to be utilised for 2-in-1 salon services such as a colour and treatment, colour and shape, colour and styling. Exactly personalised colour can be created for blow-drys or up-dos for special occasions and clients can have a customised colour enhancement with a 'prescriptive' treatment according to their hair type, whether normal, dry, damaged.

How does the science work: "..the pigments are enclosed in a sphere made of cellulose, so now - for the first time - ALFAPARF's unique, state-of-the-art concentrated pigments transform in the formulations to which they are added. So they become what they are added to, they can become alkaline or acidic, but incredibly they maintain their own structure and high performance..." says David Donnellan, whose Xpert Professional Haircare company has worked with the luxury Italian hair company's products for decades.

"There are three pigment care shampoos and three conditioners depending on the hair type – normal, dry, damaged. These dual in-salon or home-use care products are exactly colour-customised and contain a reduced concentration of your specially selected pigment so you can maintain and care for your unique colour or tone enhancement at home between services", explains Donnellan.

The HYDRA Hydration products are designed for normal to slightly dry Hair: HYDRA Sh Shampoo is sulphate-free & paraben-free and the HYDRA Mk Mask is paraben–free. They are formulated to intensively revive the colour while ensuring that the pigment in the mixture remains perfectly unaltered. They contain a blend of selected ingredients with a sealing action, which creates a special film that evenly coats the hair, which enables it to retain its natural moisture. The hair is detangled, lighter and more manageable.

The NUTRI Nutrition products are designed for dry hair: The NUTRI Sh Shampoo for dry hair is sulphate and paraben-free the NUTRI Mk Mask is also paraben-free. They contain an exclusive blend of oils extremely rich in fatty acids and vitamins A, E and D, ideal for deeply nourishing dry, frizzy hair, leaving it soft, conditioned and revitalised.

The REPAIR products are designed to repair damaged hair and are ready to be mixed with Pure Pigments. REPAIR Sh Shampoo for damaged hair is sulphate and paraben-free and the REPAIR Mk Mask is also paraben-free. They contain Silk Peptides which distribute themselves along the hair, naturally accumulating in the more damaged parts of the fibre, reconditioning and strengthening the cuticle.

Pure Pigments are pure magic...


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New In Joico Colour Care

Color-Balance-Group Tif HRColour Infusing Shampoos & Conditioners that instantly refresh & enhance colour to fight the fade & a Colour Balancing Shampoo & Conditioner that neutralises unwanted brass tones in blonde and dark hair to boot the brass.

JOICO, the leading hair care company focused on innovation and healthy hair is launching new additions to its Colour Care Portfolio. 

JOICO Colour Infuse Shampoos and Conditioners

Recharge your red
Revive red’s fiery vibrancy between colour services with new Color Infuse Red Shampoo and Conditioner. This shampoo and conditioner instantly refresh red tones and enhance red highlights at the same time. The tone-enhancing pigments last through multiple shampoos, while boosting color vibrancy and shine.

Celebrate cured copper
Spice up ginger to deep auburn hues with new Colour Infuse Copper Shampoo and Conditioner. Coppers, especially light-coloured coppers or copper blondes, fade quicker than any other shade, and the sun will fade ends on even natural copper-reds. New Colour Infuse Copper Shampoo and Conditioner actually infuse hair strands with the perfect amount of copper dyes to enhance lighter copper shades or add a little copper tone in the case of blonde hair, and seal in the colour. Gently cleansing and conditioning, hair will have brighter, more vibrant colour, for keeping an even, rich and shiny ginger colour.

Beautiful boosted brown
Revive brunette hair and give it a gorgeous golden-brown glow with new Colour Infuse Brown Shampoo and Conditioner. Colour Infuse Brown is formulated specifically to make sure brunettes stay rich. This won’t cover highlights, instead it enhances warm tones, golden and honey hues, on light and medium brunettes – think Jessica Alba, Selena Gomez, Kerry Washington or Halle Berry. Perfect for refreshing colour, it’s great on natural, even virgin hair (as ends tend get lighter) providing a natural infusion of colour so tones stay even.

The science behind the magic

Anionic Dye Technology: An exclusive technology that ensures that colour enhancing dyes attach to the hair fibres and stay there when hair is shampooed.
Multi-Spectrum Defense Complex: A blend of green tea, antioxidants and sunscreens that help fight both the physical and environmental factors that cause hair to fade.
Bio-Advanced Peptide Complex™: JOICO’s powerful reconstructive technology proven to repair existing hair damage and prevents future damage for up to 25 shampoos.

JOICO Colour Balance Shampoo and Conditioner

Beautiful balanced brown
Neutralise brassy & orange tones in blonde (ombre and balayage mostly) or lightened & highlighted brunette hair with new Colour Balance Blue Shampoo and Conditioner. Blondes and dark-haired beauties don’t have to fear lightening with JOICO’s true-blue brass-banishers, specially formulated to keep lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange”. Thanks to a perfect dose of tone-correcting blue pigments and JOICO’s color-protecting Multi-Spectrum Defense Complex™, Colour Balance Blue instantly neutralises those unsightly brassy/orange tones, while preserving 89% of hair colour for up to 18 washes (or 6 to 8 weeks) when using Colour Balance Blue Shampoo and Conditioner together as directed.

The science behind the magic
Blue pigments: Blue neutralises brassy/orange tones in blonde, lightened/highlighted naturally dark brunette hair.
Multi-Spectrum Defense Complex: A blend of green tea, antioxidants and sunscreens that help fight both the physical and environmental factors that cause hair to fade.
Bio-Advanced Peptide Complex™: JOICO’s powerful reconstructive technology proven to repair existing hair damage and prevents future damage for up to 25 shampoos.

 Color-Infuse-Group Tif HR

JOICO sponsored hairstylist Louis Byrne is currently on tour with Ellie Goulding

JOICO sponsored hairstylist Louis Byrne is currently on tour with Ellie Goulding. On the tour stop in Antwerp, Belgium he styled Ellie’s hair with Hair Shake and posted about this on Instagram! You can follow him on @louishair.  

Louis Byrne -Ellie Goulding

Joico has won two Xposé Magazine Beauty Awards.

Xpose-Beauty-Awards-Logo-1BEST TEXTURE

“This is one of those products that comes along once in a while that blows your mind! Okay, bit dramatic maybe, but it is really very good. A ne liquid to powder mist that amps up volume after a blow dry or refreshes second day hair. There’s no residue or stickiness, just spray and nger backcomb a bit and lank locks are transformed.”

Deanna O’Connor 


“When I find a hair care range that works with my curls I cling onto it for dear life. Every single product in the Joico curly hair range is a godsend. You know those annoying people who preach about how a product has changed their life? Well this one really has changed mine!"

Claudia Gocoul


icon Joico has won two Xposé Magazine Beauty Awards (983.05 kB)

ALFAPARF Milano launches a unique line of products for blonde, grey or white hair - that’s it, of course!

apg-that-s-it-forever-grey-balm-pf013181-tub-150ALFAPARF Milano is the leading Italian brand in the world in the field of professional beauty and has launched a line of products for blonde, grey and white hair. This new line, with its irreverent name - that's it, comprises two different shampoos for blonde hair, whether it is natural or colour-treated.  These shampoos are designed for different tones of blonde hair.  The range also includes a mask which is suitable for all types of blonde hair whether it has warm or cold tones. And specially formulated for white and grey hair, both natural and colour-treated there is a shampoo and balm.

The products contain light-reflecting pearl particles that diffuse light from all directions, giving an infinite amount of tones and incredible shine.  Ceramide delivers strength and nourishment to the hair fibre to keep it compact and uniform and phyto-keratin - due to its incredibly similar structure to hair which acts from within the fibre giving a healthy and vibrant appearance.

For Blondes with Warm Tones:
Gold Fever Shampoo for Warm Blondesis a pigmented shampoo formulated to give new life and brightness to both natural and colour-treated blonde hair with warm reflections. It is suitable for frequent use. It is sulphate and paraben-free RRP €12.95
Blonde Parade Mask is for every blonde.  It is a nourishing treatment that conditions and renews softness while accentuating the shine of blonde hair. It is paraben-free RRP €14.95

For Blondes with Cool Tones:
Blonde Ambition Shampoo for Cool Blondes is a pigmented shampoo formulated to neutralise unwanted tones and to enhance the brilliance of both natural and colour-treated cool blonde or platinum hair. It is suitable for frequent use and is sulphate and paraben-free RRP €12.95
Blonde Parade Mask is for every blonde and untangles while giving softness and brightness. It is paraben-free RRP €14.95

For White and Grey Hair:
Grey Pride Shampoo reveals the beauty of white or grey hair, both natural and colour-treated, purifying
the colour and combating the unwanted yellowish tinge. It is uitable for frequent use and is paraben-free RRP €12.95
Forever Grey Balm is a conditioning treatment that detangles hair while at the same time illuminating the tones
of white and grey hair. It is paraben-free RRP €14.95

Alfaparf Milano invites you to courageously have blonde, white or grey hair.  that's it is available in selected Alfaparf Milano salons nationwide. Tel: 045 856 490 or log onto:




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Winners announced at the ALFAPARF Fantastic Hairdresser Awards 2015

D17614-0419ALFAPARF Milano, the internationally renowned Italian luxury hair product company, awarded the  ALFAPARF Fantastic Hairdresser Awards 2015 to nine winners at a gala presentation attended by Ireland’s leading hair stylists at the Double Tree Hotel By Hilton, Burlington Road, Dublin 4 today (Sunday, November 1st, 2015).

The awards, now in their sixth year, give stylists and salons an opportunity to show their creative expertise and technical excellence through six creative and two business awards and an artistic award: the ALFAPARF Inixia Photographic Award.

Almost 400 hairdressers from all over Ireland dedicated months of hard work preparing their entries for these nine categories.

Acclaimed stylist, designer and TV presenter, Brendan Courtney, hosted the sold-out evening awards event to which some 1,200 stylists and industry insiders had been invited. He presented the awards along with ALFAPARF and Alan Austin-Smith, founder of The Fantastic Hairdresser Company. Each winner was presented with an Irish-designed and handcrafted stained-glass trophy.

The epically glam evening began when ten models and dancers from London’s prestigious Sophie's People, coloured and coiffed by the 20 graduates of ALFAPARF’s standard-setting Master Degree 2015, took to the runway in a series of futuristically-styled outfits to a soundtrack and stripped-down atmosphere courtesy of Tron and The Matrix. “We’re starting from the science that tells us that colour is only possible because of white light and then working around the minimisation of that white light with what’s left being the pure, the essence, of colour. We’re going to try and see colours in their purest form through an interaction of models, music, movement and the best - the most creative and technically superb – hair styling and cutting that our best graduates can offer. We want them to ‘think through’ the accepted boundaries of what colour is and how it looks and find a new way of presenting it. We’re satisfied that they have done that and the results are breathtaking”, says ALFAPARF’s Technical Director and producer of the event, Ger Hand.

Gallery of Winners

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 “This is going to be the age of the Pure. Nothing superfluous, nothing unnecessary, nothing added.  It’s all about purity of concept and then purity of technique and execution of the cut. That leaves you with the purity of colour and that‘s what we -  as Ireland’s largest colour company – want to illustrate. Pure vision and pure colour will give you pure perfection”, he continued.

An elaboration on that pure colour theme was supplied by Intercoiffure Ireland’s 'Hair Fashion Team' who presented 'RED', a slick hair show of beauty and passion dedicated to the power and energy behind colour.  Intercoiffure Ireland is delighted to be part of ALFAPARF Fantastic Hairdresser Awards once again and this year’s show "RED" conveys their conviction: Colour is Power.

“ The colour RED is a statement in itself. It stands out. Eyes are immediately drawn to it. RED is the colour that represents Love, Romance, Passion, Desire, Strength and Fire.  It is an announcement of power and confidence – in  fact, it’s more than that – it’s a proclamation of power and confidence,”  according to Intercoiffure Ireland.

The prestigious, award-winning Paul Stafford Hairdressing also showcased their passion and expertise at the evening show.

The awards were judged by a high-flying international panel of five which comprised:
Vivica Davies is the Colour Director for ALFAPARF Milano and former head of colour at Mahogany Hairdressing, London. Mark Woolley, an award-winning hair stylist, international creative director and entrepreneur behind the exclusive Electric brand encompassing six bespoke salons in key cities throughout the UK. Electric has been hailed the UK’s most exciting and rapidly expanding hairdressing brand and is tipped to be one of the most important brands to watch within the industry. Mark has recently won Business director of the year for the second time, at the British hairdressing business awards. Fiona Connolly – Director of Education & FH coach at the Fantastic Hairdresser Business Academy, London. Five times finalist at the British Hairdressing Awards, International platform artist and twice winner British Hairdressing Business Awards Manager of the Year.  Marijana Habek, an ALFAPARF International Educator for Europe and the Middle East Coordinator of the ALFAPARF Milano, Dubai Fair and Jack Bayne from SACO, a renowned group which, via education, shares its extensive experience and offers the highest standard of training to stylists and colourists worldwide.
Neil Canavan, the show’s gifted Assistant Production Manager, brought together all elements of the production – audio, video, lighting and staging aspects. His professionalism and vision made the show the standard-setting event it undoubtedly was. This show is now the benchmark of excellence and imagination for Ireland’s styling and  hair sector.

Lucie Pankhurst, choreographed the Award’s show again this year.  Lucie is recognised in the business as an outstanding dance and movement director with an impressive resume that features popular TV shows, movies and stage productions including Gloria Estefan’s X-Factor performance, Michael Fassbender’s Wedding Belles and Kristen Stewart in Snow White and the Huntsman. Lucie worked as movement director for Jamaican sprinter, Usain Bolt and British Illusionist, Derren Brown.

ALFAPARF Milano brand is the standard within the hairdressing industry and is considered by both trade and consumer press worldwide as the undeniable leaders in state-of-the-art salon products. The prestige that the brand brings to everything it involves itself in is legendary.  Their representative in Ireland, David Donnellan, said: “The Italian beauty and style giants were delighted to show their commitment to technical and artistic excellence and were particularly happy to support Ireland’s vibrant hair and beauty commercial community which they consider to be leaders in every facet of the business.

“ALFAPARF is all about the best talent using the best product. It’s about striving for excellence and achieving it. We’re committed to that. We know that the inspiration and creativity demonstrated at these Awards today will end up being translated onto the streets, workplaces and social scene of Ireland – and that’s what we want”, concluded David Donnellan, ALFAPARF Ireland.

ALFAPARF Fantastic Hairdresser Award Winners:

Fantastic Stylist Award – Michelle Nugent – Considine, Alta Moda, Ennis, Co Clare
Fantastic Fantasy Hair Stylist Award – Katrina Kelly, K2, Glasnevin, Dublin. 
Fantastic Long Hair Stylist Award – Martha Boylan, K2, Glasnevin, Dublin
Fantastic Junior Award – Sandra O'Sullivan from Sean Taaffe, Killarney, Co. Kerry
Fantastic Gents Hair Stylist Award – Danielle Bethal from Occasions Hairdressing, Naas, Co. Kildare
Fantastic Hair Colourist Award – Adrian Haupa from Kazanoo, Co. Galway
Fantastic Hairdresser Award – Bridget Haren, Alta Moda, Ennis, Co. Clare
Fantastic Salon Award – Lloyds, Waterford

 ALFAPARF Inixia Photographic Award - Wayne Partridge from Wayne Lloyd, Cork  


The Joi of Christmas with JOICO

The-Joi-of-Christmas-with-JOICOJOICO, the healthy hair expert, has launched the ultimate bespoke gift sets, which are guaranteed to get you into the Christmas spirit. Whether your hair is fine, curly, chemically-treated, coarse or frizzy and stressed, JOICO will take care of any hair type during the festive season.

With a unique fusion of modern science and the finest ingredients, expect only the most superior formulations in these highly desirable, good value, gift sets from JOICO® , which make ideal stocking fillers, too.

JOICO, a division of Shiseido, has been dedicated to the Art of Healthy Hair since 1975. All JOICO hair care, styling, hair colour and texture products fuse the latest breakthrough in hair care science with inspirations from the worlds of art and fashion to offer unparalleled quality and performance.

These value duo sets include shampoos and conditioners from the Joico range of products for curly, frizzy, colour-treated hair, added volume, hydration, repair and sleek finishes.

The Joi of Healthy Hair.


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