Semi Di Lino Discipline

SDL DISCIPLINE-modelWhat is it?

This axis is dedicated to unruly hair, which needs to recover shine and control.

What is so special about it?

An exclusive formula, with Almond Butter,and an incomparably pleasant texture,capable of remolding and defining the hair fibre shape. For softly smooth hair or perfectly curly hair.

Compared to competitors

Control and shine without equal, combined with an incredible shine for a light and long lasting disciplined result.

72 hours of Discipline at up to 90% Humidity


For straight results

Frizz Control Shampoo

Thanks to its pleasant milky texture, this shampoo controls and softens hair without leaving it lank. Making it easy to manage and glossy.
Frizz Control Shampoo

Frizz Control Butter Mask

Anti-dryness butter treatment, whose intense disciplining action guarantees softness, control and intense shine.

Frizz Control Butter Mask

Frizz Control Smoothing Cream

Discipling cream essential for straight styling using an iron or hairdryer, it facilitates blow-drying and protects the hair from heat.

Frizz Control Smoothing Cream

For Curly Results

Frizz Control Curly Hair Mousse

Light eco-mousse that enhances the movement of curly hair without leaving it stiff and protects from the heat of hair dryers and straightening irons.


Humidity Block Spray

Must-have spray product that protects hair from humidity creating a protective umbrella-effect barrier, enhancing shine and keeping the style flawless without leaving the hair lank.

Humidity Block Spray


Directory 14 show at Riddell Hall

73517 208062102685599 297666173 nMore images from the Directory 14 show at Riddell Hall.

Photos courtesy of Sharon Watson, Stafford Hairdressing.

ALFAPARF Milano were proud to be associated with the Directory 14 event which took place in Belfast from 17th - 19th of September.

Some of the best known names in hair, fashion, makeup and skin care came together to celebrate and showcase timeless, accessible, affordable, bespoke style solutions for women across Northern Ireland at every age.

View the embedded image gallery online at:

Structure Dust

STRUCTURE Dust 250wThis ‘magic dust’ delivers whopping volume and texture in every speck.


Anyone. People with textured hair will love it, those with fine hair will even adore it!


Lightly sprinkle onto damp/dry hair at the scalp area. Lift and style hair with fingers.


On fine hair, TRANSFORM can help big when doing a braid; applying some thru the hair will give some texture and grip to work with helping in creating an amazing endresult.


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And The Winners are... ALFAPARF Fantastic Hairdresser Awards 2013

Alfaparf 13 Show 414

Desmond Murray (left), award-winning stylist and photographer presenting Katrina Kelly, K2, Dublin (second from right with trophy) with a new artistic award: the Inixia Photographic Award, Katrina’s model (second from left) and co-host Brendan Courtney, Designer and Style Guru at the ALFAPARF Fantastic Hairdresser Awards 2013.


New Structure Animate

STRUCTURE-Animate-200mlPump up your style with new STRUCTURE ANIMATE Bodifying Styling Crème, the latest must-have product
from the red hot salon range synonymous with spontaneous styling and staying power.

Perfect for bringing limp, boring hair to life, STRUCTURE ANIMATE boasts multiple benefits, enlivening locks in
four ways that really count: boosting body and volume; adding moisture and shine; strengthening hair by making it 2.78 more resistant to breakage*; and adding definition and separation.


Winners announced at the ALFAPARF Fantastic Hairdresser Awards 2013

fantastic-hairdresser-awards-2013aALFAPARF Milano, the internationally renowned Italian luxury hair product company awarded the  ALFAPARF Fantastic Hairdresser Awards 2013 to nine winners at a gala presentation attended by Ireland’s leading hair stylists at the Silver Springs Moran Hotel, Tivoli, Cork, today (Sunday, November 3rd , 2013).

The Awards, now in their fourth year, give stylists and salons an opportunity to show their creative expertise and technical excellence through six artistic and two business awards and this year saw the introduction of a new artistic award: the Inixia Photographic Award.

Hairdressers from all over Ireland dedicated months of hard work preparing their entries for these nine categories.


New Structure Pigment Pencils


Bring out your inner artist and use your hair as the canvas with STRUCTURE Pigment Pencils. Never has colouring your hair been so much fun and they make Christmas stocking fillers!

New STRUCTURE Pigment Pencils are a stroke of genius and glide effortlessly over hair strands to deposit vibrant, statement making pops of colour and are available in three shades— PURPLE VELVET, FASHION FUCHSIA and BLUE CHEER.

Each shade can be used on all hair types and work on both light and dark hair. The lighter the hair, the more vibrant and visible the shade will be. Colour will wash out after one shampoo (two shampoos may be needed for more porous hair). The Pigment Pencils will not run in the rain. Work one shade at a time or use all three for a multi-coloured effect.


How to Get Kim and Khloe’s Beautiful Blonde Tresses!

When a Kardashian changes her hair, it’s big news, but when Kim Kardashian becomes a blonde, it’s an event.

The hair colour artist responsible for Kim’s latest transformation is JOICO Celebrity Hair Colorist George Papanikolas. He reveals that he performed the makeover over the course of two days at the home of Kim’s mother, Kris Jenner. “I’ve been colouring Kim’s hair for over a year now and she’s wanted to go blonde almost from the beginning,” says George. Her inspiration? “Balmain Spanish Vogue models,” he admits.


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