Joico Cliniscalp

At last, thinning hair has an advanced botanical alternative with proven effectiveness. 

Cliniscalp-Ad-A3 PDF HR-new-item1

Hair loss is commonplace and yet devastating for those who experience it. As the number of men and women experiencing hair loss continues to rise, more and more hair care research is being dedicated to discovering the factors that can contribute to thinning hair, hair loss and – most of all – why hair thins.

Why does hair thin?

Androgen hormones (like testosterone) – produced by the adrenals, ovaries and testes – are transported into the hair follicle area. In the hair follicle, 5-alpha reductase (an enzyme) converts testosterone into dihydrotestosterone (DHT). An excess of DHT increases the rate of thinning hair over time.

The Cliníscalp purpose

Cliníscalp fuses the power of proven botanicals with advanced hair care science to create stylist-backed solutions for thinning hair. Whether hair is chemically treated or natural, in the early or advanced stages of thinning, the 3-step Cliníscalp daily regimen ensures an optimal scalp environment to maximize hair’s natural growth potential.


Cliniscalp-Consumer-Brochure-EDITABLE PDF HR-11 s8 Major Causes of Hair Loss

As the number of men and women experiencing hair loss continues to rise, more and more hair care research is being dedicated to discovering the factors that can contribute to hair loss. To date, scientists have identified eight major causes:

Genetics: A genetic predisposition of hormonal balances and imbalances, along with the conversion of testosterone into dihydrotestosterone (DHT), are the lead causes of hair loss. Contrary to popular belief, genetic predisposition to hair loss can be inherited from either your mother’s or your father’s side of the family.

Aging: The aging process can play a role in follicle deterioration and hair loss.

Stress + Trauma: Stress produces increased levels of testosterone, which converts to DHT and interrupts the hair growth cycle. Stress and trauma can also constrict the blood supply to the capillaries, causing a lack of oxygen and nutrient uptake, as well as poor vitamin and nutrient assimilation of the hair follicles.

Nutrition + Diet: Poor nutrition, rapid weight loss, a high consumption of animal fats, and deficiencies in biotin, iron, protein and zinc can reduce the vital amino acid and vitamin assimilation needed for hair growth.

Health: Thyroid diseases, as well as the side effects of the medications used to treat these diseases, are the most common health related causes of hair loss.

Life Changes: Hormonal changes during pregnancy can lead to temporary hair loss that can last from six months to up to a year after childbirth. Menopausal women can also experience hair loss due to hormonal shifts.

Medications: Birth control, steroids and chemotherapy, in addition to many blood pressure, diabetic, heart disease and acne medications, can cause temporary or permanent hair loss. Consult with your doctor to learn more about the potential side effects of the medications you are prescribed.

Environment: Environmental pollutants in the air and water, as well as exposure to chlorine, metals and minerals, can lead to hormonal imbalances that can contribute to hair loss. UV exposure and free radicals can also prematurely age the scalp cells and damage the hair shaft.

The Cliniscalp Method

Each Cliníscalp formula contains a unique combination of carefully blended botanicals, essentials vitamins and modern technology, which together create a powerful synergy that ensures maximum results. The 3-step daily regimen from Cliníscalp wages a comprehensive attack against hair loss by;

1. Cleansing the scalp of sebum and DHT with botanical 5-alpha reductase enzyme inhibitors.

2. Helps neutralize environmental environmental pollutants that can weaken or damage the scalp and hair follicles.

3. Providing essential nutrients to the scalp and hair follicles.

4. Increasing the microcirculation of the scalp to prepare it for targeted treatment.

5. Strengthening and maintaining existing hair.

85% of people with thinning hair were satisfied with results after just 1 week of use*

*Based on a US independent clinical study of (28 participants).

The Cliníscalp 3-step daily regimen

Step one: Cleanse

Cleansers for natural, chemically treated and for an itchy, flaky scalp help remove clogging residue and prepare the scalp to receive other products/treatments while respecting hair. Biotin, vitamin B6 and nettle help nourish and remove DHT, while vitamins A & E and gingko biloba neutralize free radicals. Balm mint, aloe vera gel and hops help cool, soothe and improve the condition of the scalp.

Step two: Nourish

Nourishers for natural, chemically treated and for an itchy, flaky scalp balance, nourish and protect the scalp and hair and help detangle and create an optimum environment for healthy hair growth. Sunflower oil, rosemary oil and ivy extract help intensely moisturize the scalp and hair and protect from damaging environmental aggressors. Ginseng and hops help nourish and improve the condition of the scalp.

Step three: Treat

One treatment for beginning signs of thinning and one treatment for advanced signs of thinning with clinically proven results to improve hair growth for natural and chemically treated hair. The treatments accelerate scalp respiration, nourish the hair follicles and remove build-up. Biotin and vitamin B6 help nourish the scalp and prevent DHT, vitamin A + E and ginko biloba help protect the scalp against damaging free radicals and densiox, a patented hair rejuvenating complex, nourishes and stimulates each follicle at its growth center.

Now salon professionals can recommend an advanced botanical alternative with proven effectiveness. Cliníscalp – Clinically proven to leave hair fuller, healthier, thicker-looking*.

The Cliníscalp System includes:

  • Purifying Scalp Cleanse for natural or chemically treated hair
  • Balancing Scalp Nourish for natural or chemically treated hair
  • Anti-Dandruff Cleanse
  • Stimulating Scalp Treat for natural or chemically treated Hair
  • Advanced Thinning Rescue for natural or chemically treated hair

icon Cliniscalp Consumer Brochure (4.01 MB)

icon Cliniscalp Product Knowledge Guide (7.8 MB)


icon Joico Cliniscalp Video 1 (106.43 MB)

icon Joico Cliniscalp Video 2 (76.66 MB)

Decoderm DD Cream


For those who are not familiar with it, BB cream is a multi-functional cosmetic product halfway between a treatment and a color. Not just a primer, not just a foundation, and not just a simple colored cream, but all of these things together which make it capable of providing protection and a treatment action*.

Diamond-definition-cream-SPF-20 1X 9246-1

Some history

The 50's

BB cream, aka blemish balm or beauty balm, is developed in Germany as a product used by dermatologists after laser and peeling treatments.

The 90's

It becomes a success in Asia and especially in Korea.

The 00's

It arrives in the USA thanks to the diffusion of Korean soap operas, where actresses flaunt flawless skin.


The phenomenon shows no signs of stopping. It is one of the most loved products by women around the world.


The secret to this global success lies in the following question and answer...

What do women really want?

Flawless skin that looks natural... quickly!

BB Cream responds to the request for simplification of women across the world, resulting in the selection of multi-functional products that help save time and money**.


Following the success of BB Cream and once again in Asia, CC Cream was created, aka Color Control Cream, and soon became popular across the world. A cosmetic and not just alphabetic evolution of BB Cream, CC Cream is also a product that is halfway between make-up and a treatment***. Compared to BB, CC focuses on correcting the complexion in order to mainly cover with a transparent effect, and with an increased skincare value.

But how is DECODERM MAKE UP | CARE riding this trend? With a BB Cream? With a CC Cream?

NO! With a DD Cream!

DIVA DD Cream has arrived, the perfect BB Cream and CC Cream evolution.

DD = Diamond Definition Cream

An extraordinary product that gives the radiance and perfection of a diamond, for skin “of a diva”:



A truly extraordinary multi-functional duo product that offers


  1. Anti-age action
  2. Antioxidant action
  3. Moisturizing action
  4. Brightening action
  5. Evening action
  6. UV protection with SPF 20
  7. Fragrance free
  8. “Free from” formula:no parabens, paraffins, mineral oils, tea
  9. Suitable for sensitive and... “thin” skin
  10. With concealer


A very high-performing multi-functional duo product. The light, silky texture enriched with mineral pigments and diamond powder, blends with the complexion, perfecting it and giving it extreme radiance. For a nude effect and glowing, radiant skin, just like a Diva. And for areas requiring more coverage, a compact cream concealer with a natural, non-shiny finish. At the same time, the creamy, powdery texture blends quickly, guaranteeing excellent coverage without creating thickness.


DD Cream contains:

  • Myrtle Extract, with a youth action
  • Vitamin E, with an anti-oxidant action
  • Shea Butter and a moisturizing sugar agent, with a moisturizing action
  • SkinDiamond, with a brightening, uniforming action
  • SPF 20 to protect against UV rays

The concealer is enriched with:

  • Shea Butter and Vitamin E with an emollient, anti-oxidant action
  • Soft Focus particles to help hide imperfections thanks also to light refraction.


Apply the concealer to dark circles and small imperfections. Then apply DD Cream to the face, carefully blending towards the temples and neck. It can be used on its own or, if required, after the usual treatment cream. If necessary, finish by dabbing a layer of Invisible Loose Powder.

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Edgy glamour and extreme luxury are back!


New JOICO trend collection 2014

After more than two decades of subtlety and minimalism, the new trend collection 2014 from JOICO, In-Excess, heralds a return to the extravagance of the 1980s.

But rather than reproduce the past, JOICO International Artistic Directors Damien Carney and Sue Pemberton did as many fashion designers did for their 2014 collection and cleverly reinvented the most defining trends of “the decade of excess” for a new era.

View the embedded image gallery online at:

“The goal wasn’t to create a retrospective of past trends, but instead be inspired by the more-is-better attitude of the time,” said Carney. “It was as if no one ever questioned, ‘is it too much?’ That’s the spirit that drove this collection.”

Damien Carney took a cue from the structured, skin-tight designs of the legendary Thierry Mugler, Claude Montana and Azzedine Alaia and indulged in a variety of techniques – including using longer lengths to create internal and external texture – to craft strong, highly adaptable haircuts that are both soft and hard.

“The silhouettes are transformational to offer endless styling options to the wearer,” explained Damien Carney. “When worn straight, you have a strong shape with high-gloss impact. When worn loosely styled with the hands, you have something more diffused and deconstructed.”

Styling-wise, retro hair trends such as skyscraper bands, extreme texture and a Flock of Seagulls-like fringe were also given a 21st-century makeover, proving that with ingenuity, everything old can be made new again.

For the colour, Sue Pemberton, fresh from her second North American Hair Award win (NAHA), found inspiration in the radical, pattern-on-pattern “colour and texture clashes” of artists Jean-Michel Basquiat and Frank Stella, plus the bold, bright hairstyles of the MTV generation – Cyndi Lauper, Madonna and Boy George, just to name a few.

“The level of intensity and complexity are the same, but because the new application is much more refined than the original, the result is very modern and wearable – not the least bit dated or over-the-top,” said Sue Pemberton. “It was excessive without being ‘excessive’. Excessive in a good way.”

Since 1975, JOICO, a division of Zotos, Inc., a Shiseido company, has been pioneering revolutionary hair science. All JOICO hair care, styling, hair color and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer exceptional quality, unparalleled performance and lasting beauty from the inside out.

For more information about JOICO please call Eileen Ryan 087 4191552  
or visit


Videos at Fantastic Hairdresser 2013

The Alan Keville show at ALFAPARF Fantastic Hairdresser Awards 2013

Backstage video of the Alan Keville show at ALFAPARF Fantastic Hairdresser Awards 2013


Semi Di Lino Volume

SEMI-DI-LINO-VOLUME-modelWhat is it?

It is the product area dedicated to fine and flat hair, that needs greater volume.

Magnyfing volume and body, for a metamorphosis of the hair, in a challenge that does not forget extreme shine and lightness.

What is so special about it?

Its innovative formula, a delicate and light texture, that acts on the shaft and roots of the hair to give exceptional body and density. After a single treatment, hair is visibly plumped and incredibly light.

Compared to competitors

It guarantees unique volume, increasing the thickness of the hair, without having to sacrifice incredible softness and shine.

43% more Volume for up to 72 hours



Lends support to the hair, for a full volume effect that doesn’t leave the hair lank.


A volume explosion that boosts fine hair. It lifts the roots by increasing volume, for unparelleled results.



Detangles and texturizes hair with lightness, for full-bodied hair and plenty of volume.




Semi Di Lino Discipline

SDL DISCIPLINE-modelWhat is it?

This axis is dedicated to unruly hair, which needs to recover shine and control.

What is so special about it?

An exclusive formula, with Almond Butter,and an incomparably pleasant texture,capable of remolding and defining the hair fibre shape. For softly smooth hair or perfectly curly hair.

Compared to competitors

Control and shine without equal, combined with an incredible shine for a light and long lasting disciplined result.

72 hours of Discipline at up to 90% Humidity


For straight results

Frizz Control Shampoo

Thanks to its pleasant milky texture, this shampoo controls and softens hair without leaving it lank. Making it easy to manage and glossy.
Frizz Control Shampoo

Frizz Control Butter Mask

Anti-dryness butter treatment, whose intense disciplining action guarantees softness, control and intense shine.

Frizz Control Butter Mask

Frizz Control Smoothing Cream

Discipling cream essential for straight styling using an iron or hairdryer, it facilitates blow-drying and protects the hair from heat.

Frizz Control Smoothing Cream

For Curly Results

Frizz Control Curly Hair Mousse

Light eco-mousse that enhances the movement of curly hair without leaving it stiff and protects from the heat of hair dryers and straightening irons.


Humidity Block Spray

Must-have spray product that protects hair from humidity creating a protective umbrella-effect barrier, enhancing shine and keeping the style flawless without leaving the hair lank.

Humidity Block Spray


Directory 14 show at Riddell Hall

73517 208062102685599 297666173 nMore images from the Directory 14 show at Riddell Hall.

Photos courtesy of Sharon Watson, Stafford Hairdressing.

ALFAPARF Milano were proud to be associated with the Directory 14 event which took place in Belfast from 17th - 19th of September.

Some of the best known names in hair, fashion, makeup and skin care came together to celebrate and showcase timeless, accessible, affordable, bespoke style solutions for women across Northern Ireland at every age.

View the embedded image gallery online at:

Structure Dust

STRUCTURE Dust 250wThis ‘magic dust’ delivers whopping volume and texture in every speck.


Anyone. People with textured hair will love it, those with fine hair will even adore it!


Lightly sprinkle onto damp/dry hair at the scalp area. Lift and style hair with fingers.


On fine hair, TRANSFORM can help big when doing a braid; applying some thru the hair will give some texture and grip to work with helping in creating an amazing endresult.


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