Ego Getaway – Curls on tour Step out in style, wherever you are. . . . .

GETAWAY RT Wego PROFESSIONAL styling tools create stunning results in moments. Each tool in the ego range gets results that matter with unique HW2 far infrared technology and a perfect finish powered by tourmaline precious stones. This unique blend of technology preserves beautiful condition while creating looks you’ll love.

Take your curls on tour with the ego GET AWAY. It’s a handbag sized and overhead locker light duo of styling tools that will take care of curls wherever you go. It’s perfect for that Milano mini-break or ideal tucked away in your tote before. 

The ego GET AWAY gives you:

Little Wand – at just 20cm from handle to tip, this easy-to-use tourmaline infused tool creates instant curls. The professional length cord plus the fast, safe heat and clever cone shaped barrel will make light work of your curly transformation.

Little Waves – get casual waves with full on vintage glamour with this bijou triple barrel iron. Gently hug sections of hair between the undulating plates and voila! instant Marcel waves.

Make great hair your every destination with the ego GETAWAY.

RRP €59.00 / £49.00


Calling all Hairdressers for the ALFAPARF Fantastic Hairdresser Awards 2014

fh2014ALFAPARF Milano, the renowned Italian luxury hair product company has launched the ALFAPARF Fantastic Hairdresser Awards 2014, the most innovative and prestigious Irish hairdressing competition. The Awards, now in their fifth year, give stylists and salons an opportunity to show their true expertise and technical excellence through six artistic, two business awards and the ALFAPARF InixiaPhotographic Award.

All categories will define those stylists and salons as the best in their field. The competition takes place at the Double Tree Hotel By Hilton, Burlington Road (formerly The Burlington Hotel), Dublin 4 on Sunday, November 2nd  from 1pm. Criteria, terms and conditions are available on from Monday,  June 30th.  The closing date for entries is Friday, October 11th.

Acclaimed stylist and designer, Brendan Courtney will host the Awards again this year. Each winner will be presented with an Irish-designed and handcrafted trophy which will be presented by David Donnellan, Managing Director, ALFAPARF Ireland, ALFAPARF Ireland representatives and Alan Austin-Smith (co-founder of The Fantastic Hairdresser).

ALFAPARF’s prestigious Master Degree Graduates 2014 intake will showcase their show-stopper hairstyles followed by a presentation by Intercoiffure Ireland of its latest collection. This year’s show will once again feature ALFAPARF artistic director Alan Keville as he teams up with SACO to present an exciting new collection.

All category entries must be submitted on-line through the website.  Entrants to the ALFAPARF InixiaPhotographic Award must submit high quality, high resolution, illuminated compositions with full brief available on from Monday, June 30th.

Tickets for the presentation of Awards and evening show are also available from Monday, June 30th also through the website and please note that these are bespoke and are non-transferable.

The after show party will also take place in the Double Tree Hotel By Hilton, Burlington Road.  A special double occupancy room rate of €125 has been arranged with the hotel - rooms will be limited so all are advised to book early. A link to the Double Tree Hotel will be posted on to facilitate reservations.


STRUCTURE Animate Wins 2014 HAIR Award

2014-HAIR-Awards-for-JOICO-Power-Spray-and-STRUCTURE-AnimateSTRUCTURE is delighted to announce that Animate Bodifying Styling Cream has been selected as a winner in the 2014 Hair Awards, run in conjunction with Hair Magazine.

This is the third year running that STRUCTURE has been recognized by this renowned publication and this year, the category that STRUCTURE excelled in is ‘Best Volumising Product’.

An annual celebration of the leading hair care and styling products within the UK consumer hairdressing industry, the team behind the Hair Awards select their ‘Super 60’ products which are voted for initially by the hair guru’s over at the magazine and subsequently, their reader testers who make the final selection.

This most recent accreditation adds to STRUCTURE’s existing portfolio of recommendations from the likes of Cosmopolitan, Look, and Company magazine and the brand couldn’t be more thrilled with the continued success of the hair care and styling range.

STRUCTURE Animate Bodifying Styling Cream brings limp, boring hair to life, livening up locks in four ways: boosting body and volume; adding moisture and shine; strengthening hair, making it 2.67 x more resistant to breaking* and defining and separating hair. STRUCTURE Animate allows for soft, pliable hold and can be used on all hair lengths but is especially excellent for fine hair. In addition to this, it’s great for creating smooth styles, reducing frizz and preventing humidity. With thermal protection for up to 450°F, STRUCTURE Animate also dries into the hair without leaving behind residue or flakes and can be used with other products in the STRUCTURE range.

For more information about JOICO contact: Eileen Ryan, 087 4191662 or visit and

Semi Di Lino - Scalp Care


The new approach to scalp health.

The strength and beauty of the hair are closely related to the quality of its vital environment.

Perfect hair requires an innovative approach in which Skincare and Haircare go hand-in-hand sharing the same routines, technologies and active ingredients.

A beauty treatment that not only resolves the specific problems of the scalp but also makes the hair stronger and beautiful. 


Hair care is a matter of using your head. With semi di lino scalp care, beauty is born at the roots thanks to the dual action renovagenyl active ingredient that stimulates and revitalizes the scalp. Semi di lino scalp care includes a beauty elixir rich in active ingredients to promote the day by day growth of healthier, shinier hair and specific products for counter acting scalp problems such as hair loss, dandruff and excessive sebum. Features innovations with tried-and-proven effectiveness and ensures extraordinary shine thanks to the addition of linseed extract. People can see when you use your head. Especially by your hair.

The free from line formulated without sulfates, paraffins and mineral oils while guaranteeing maximum performance.


icon SDL Scalp Care (1.15 MB)

New Structure Conform Hard Clay

Conform 100mlMake styles conform to your imagination with STRUCTURE CONFORM HARD CLAY, the latest must-have product from our red hot salon range synonymous with spontaneous styling and staying power.

This breakthrough styling clay breaks down easily and quickly in the hands to deliver unprecedented texture and separation without sticky residues. STRUCTURE CONFORM provides a natural matte finish and clean-looking, clean-feeling medium hold support. Simultaneously strong, supple and subtle, STRUCTURE CONFORM is an all-day clay that keeps hair looking effortlessly cool. Another benefit is that it can also be layered with other stylers from the range. It’s the right time to CONFORM and create.


Hold level: 3 out of 5

Who: Good for short to medium lengths and all textures, especially thick, coarse hair. Great for giving fine hair body and hold.

When: Recommended for use on dry hair for serious texture and extra definition. Can be layered for added control.

What: Create short, textured contemporary styles; smooth, sleek and stacked quiffs; or longer “grunge” looks.

How to: Rub clay into hands and fingers, warming up the product to make it pliable. Work through dry hair and style. On fine hair, apply a small amount at first to avoid overload and work into hair, adding more to achieve desired result.


  • Combine STRUCTURE CONFORM Hard Clay with STRUCTURE DEFINE Lightweight Shine Wax for a softer, shiner style.
  • Lightly apply STRUCTURE CONFORM Hard Clay on the ends of hair after other STRUCTURE stylers for a definition fix.

CONFORM and create

Structure European Design Team:“A hard clay that’s approachable! It’s easy to work with and you can create a variety of styles from choppy looks to more sculpted forms.”

icon STRUCTURE Conform Product Presentation (97.65 MB) 

Joico Cliniscalp

At last, thinning hair has an advanced botanical alternative with proven effectiveness. 

Cliniscalp-Ad-A3 PDF HR-new-item1

Hair loss is commonplace and yet devastating for those who experience it. As the number of men and women experiencing hair loss continues to rise, more and more hair care research is being dedicated to discovering the factors that can contribute to thinning hair, hair loss and – most of all – why hair thins.

Why does hair thin?

Androgen hormones (like testosterone) – produced by the adrenals, ovaries and testes – are transported into the hair follicle area. In the hair follicle, 5-alpha reductase (an enzyme) converts testosterone into dihydrotestosterone (DHT). An excess of DHT increases the rate of thinning hair over time.

The Cliníscalp purpose

Cliníscalp fuses the power of proven botanicals with advanced hair care science to create stylist-backed solutions for thinning hair. Whether hair is chemically treated or natural, in the early or advanced stages of thinning, the 3-step Cliníscalp daily regimen ensures an optimal scalp environment to maximize hair’s natural growth potential.


Cliniscalp-Consumer-Brochure-EDITABLE PDF HR-11 s8 Major Causes of Hair Loss

As the number of men and women experiencing hair loss continues to rise, more and more hair care research is being dedicated to discovering the factors that can contribute to hair loss. To date, scientists have identified eight major causes:

Genetics: A genetic predisposition of hormonal balances and imbalances, along with the conversion of testosterone into dihydrotestosterone (DHT), are the lead causes of hair loss. Contrary to popular belief, genetic predisposition to hair loss can be inherited from either your mother’s or your father’s side of the family.

Aging: The aging process can play a role in follicle deterioration and hair loss.

Stress + Trauma: Stress produces increased levels of testosterone, which converts to DHT and interrupts the hair growth cycle. Stress and trauma can also constrict the blood supply to the capillaries, causing a lack of oxygen and nutrient uptake, as well as poor vitamin and nutrient assimilation of the hair follicles.

Nutrition + Diet: Poor nutrition, rapid weight loss, a high consumption of animal fats, and deficiencies in biotin, iron, protein and zinc can reduce the vital amino acid and vitamin assimilation needed for hair growth.

Health: Thyroid diseases, as well as the side effects of the medications used to treat these diseases, are the most common health related causes of hair loss.

Life Changes: Hormonal changes during pregnancy can lead to temporary hair loss that can last from six months to up to a year after childbirth. Menopausal women can also experience hair loss due to hormonal shifts.

Medications: Birth control, steroids and chemotherapy, in addition to many blood pressure, diabetic, heart disease and acne medications, can cause temporary or permanent hair loss. Consult with your doctor to learn more about the potential side effects of the medications you are prescribed.

Environment: Environmental pollutants in the air and water, as well as exposure to chlorine, metals and minerals, can lead to hormonal imbalances that can contribute to hair loss. UV exposure and free radicals can also prematurely age the scalp cells and damage the hair shaft.

The Cliniscalp Method

Each Cliníscalp formula contains a unique combination of carefully blended botanicals, essentials vitamins and modern technology, which together create a powerful synergy that ensures maximum results. The 3-step daily regimen from Cliníscalp wages a comprehensive attack against hair loss by;

1. Cleansing the scalp of sebum and DHT with botanical 5-alpha reductase enzyme inhibitors.

2. Helps neutralize environmental environmental pollutants that can weaken or damage the scalp and hair follicles.

3. Providing essential nutrients to the scalp and hair follicles.

4. Increasing the microcirculation of the scalp to prepare it for targeted treatment.

5. Strengthening and maintaining existing hair.

85% of people with thinning hair were satisfied with results after just 1 week of use*

*Based on a US independent clinical study of (28 participants).

The Cliníscalp 3-step daily regimen

Step one: Cleanse

Cleansers for natural, chemically treated and for an itchy, flaky scalp help remove clogging residue and prepare the scalp to receive other products/treatments while respecting hair. Biotin, vitamin B6 and nettle help nourish and remove DHT, while vitamins A & E and gingko biloba neutralize free radicals. Balm mint, aloe vera gel and hops help cool, soothe and improve the condition of the scalp.

Step two: Nourish

Nourishers for natural, chemically treated and for an itchy, flaky scalp balance, nourish and protect the scalp and hair and help detangle and create an optimum environment for healthy hair growth. Sunflower oil, rosemary oil and ivy extract help intensely moisturize the scalp and hair and protect from damaging environmental aggressors. Ginseng and hops help nourish and improve the condition of the scalp.

Step three: Treat

One treatment for beginning signs of thinning and one treatment for advanced signs of thinning with clinically proven results to improve hair growth for natural and chemically treated hair. The treatments accelerate scalp respiration, nourish the hair follicles and remove build-up. Biotin and vitamin B6 help nourish the scalp and prevent DHT, vitamin A + E and ginko biloba help protect the scalp against damaging free radicals and densiox, a patented hair rejuvenating complex, nourishes and stimulates each follicle at its growth center.

Now salon professionals can recommend an advanced botanical alternative with proven effectiveness. Cliníscalp – Clinically proven to leave hair fuller, healthier, thicker-looking*.

The Cliníscalp System includes:

  • Purifying Scalp Cleanse for natural or chemically treated hair
  • Balancing Scalp Nourish for natural or chemically treated hair
  • Anti-Dandruff Cleanse
  • Stimulating Scalp Treat for natural or chemically treated Hair
  • Advanced Thinning Rescue for natural or chemically treated hair

icon Cliniscalp Consumer Brochure (4.01 MB)

icon Cliniscalp Product Knowledge Guide (7.8 MB)


icon Joico Cliniscalp Video 1 (106.43 MB)

icon Joico Cliniscalp Video 2 (76.66 MB)

Decoderm DD Cream


For those who are not familiar with it, BB cream is a multi-functional cosmetic product halfway between a treatment and a color. Not just a primer, not just a foundation, and not just a simple colored cream, but all of these things together which make it capable of providing protection and a treatment action*.

Diamond-definition-cream-SPF-20 1X 9246-1

Some history

The 50's

BB cream, aka blemish balm or beauty balm, is developed in Germany as a product used by dermatologists after laser and peeling treatments.

The 90's

It becomes a success in Asia and especially in Korea.

The 00's

It arrives in the USA thanks to the diffusion of Korean soap operas, where actresses flaunt flawless skin.


The phenomenon shows no signs of stopping. It is one of the most loved products by women around the world.


The secret to this global success lies in the following question and answer...

What do women really want?

Flawless skin that looks natural... quickly!

BB Cream responds to the request for simplification of women across the world, resulting in the selection of multi-functional products that help save time and money**.


Following the success of BB Cream and once again in Asia, CC Cream was created, aka Color Control Cream, and soon became popular across the world. A cosmetic and not just alphabetic evolution of BB Cream, CC Cream is also a product that is halfway between make-up and a treatment***. Compared to BB, CC focuses on correcting the complexion in order to mainly cover with a transparent effect, and with an increased skincare value.

But how is DECODERM MAKE UP | CARE riding this trend? With a BB Cream? With a CC Cream?

NO! With a DD Cream!

DIVA DD Cream has arrived, the perfect BB Cream and CC Cream evolution.

DD = Diamond Definition Cream

An extraordinary product that gives the radiance and perfection of a diamond, for skin “of a diva”:



A truly extraordinary multi-functional duo product that offers


  1. Anti-age action
  2. Antioxidant action
  3. Moisturizing action
  4. Brightening action
  5. Evening action
  6. UV protection with SPF 20
  7. Fragrance free
  8. “Free from” formula:no parabens, paraffins, mineral oils, tea
  9. Suitable for sensitive and... “thin” skin
  10. With concealer


A very high-performing multi-functional duo product. The light, silky texture enriched with mineral pigments and diamond powder, blends with the complexion, perfecting it and giving it extreme radiance. For a nude effect and glowing, radiant skin, just like a Diva. And for areas requiring more coverage, a compact cream concealer with a natural, non-shiny finish. At the same time, the creamy, powdery texture blends quickly, guaranteeing excellent coverage without creating thickness.


DD Cream contains:

  • Myrtle Extract, with a youth action
  • Vitamin E, with an anti-oxidant action
  • Shea Butter and a moisturizing sugar agent, with a moisturizing action
  • SkinDiamond, with a brightening, uniforming action
  • SPF 20 to protect against UV rays

The concealer is enriched with:

  • Shea Butter and Vitamin E with an emollient, anti-oxidant action
  • Soft Focus particles to help hide imperfections thanks also to light refraction.


Apply the concealer to dark circles and small imperfections. Then apply DD Cream to the face, carefully blending towards the temples and neck. It can be used on its own or, if required, after the usual treatment cream. If necessary, finish by dabbing a layer of Invisible Loose Powder.

icon Download PDF Brochure

Edgy glamour and extreme luxury are back!


New JOICO trend collection 2014

After more than two decades of subtlety and minimalism, the new trend collection 2014 from JOICO, In-Excess, heralds a return to the extravagance of the 1980s.

But rather than reproduce the past, JOICO International Artistic Directors Damien Carney and Sue Pemberton did as many fashion designers did for their 2014 collection and cleverly reinvented the most defining trends of “the decade of excess” for a new era.

View the embedded image gallery online at:

“The goal wasn’t to create a retrospective of past trends, but instead be inspired by the more-is-better attitude of the time,” said Carney. “It was as if no one ever questioned, ‘is it too much?’ That’s the spirit that drove this collection.”

Damien Carney took a cue from the structured, skin-tight designs of the legendary Thierry Mugler, Claude Montana and Azzedine Alaia and indulged in a variety of techniques – including using longer lengths to create internal and external texture – to craft strong, highly adaptable haircuts that are both soft and hard.

“The silhouettes are transformational to offer endless styling options to the wearer,” explained Damien Carney. “When worn straight, you have a strong shape with high-gloss impact. When worn loosely styled with the hands, you have something more diffused and deconstructed.”

Styling-wise, retro hair trends such as skyscraper bands, extreme texture and a Flock of Seagulls-like fringe were also given a 21st-century makeover, proving that with ingenuity, everything old can be made new again.

For the colour, Sue Pemberton, fresh from her second North American Hair Award win (NAHA), found inspiration in the radical, pattern-on-pattern “colour and texture clashes” of artists Jean-Michel Basquiat and Frank Stella, plus the bold, bright hairstyles of the MTV generation – Cyndi Lauper, Madonna and Boy George, just to name a few.

“The level of intensity and complexity are the same, but because the new application is much more refined than the original, the result is very modern and wearable – not the least bit dated or over-the-top,” said Sue Pemberton. “It was excessive without being ‘excessive’. Excessive in a good way.”

Since 1975, JOICO, a division of Zotos, Inc., a Shiseido company, has been pioneering revolutionary hair science. All JOICO hair care, styling, hair color and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer exceptional quality, unparalleled performance and lasting beauty from the inside out.

For more information about JOICO please call Eileen Ryan 087 4191552  
or visit


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