Introducing New Joico Styler

Styling & Care in One Go

Joico-Styler Tif HR sWith unprecedented expertise in caring for and repairing healthy hair, JOICO introduces the brand new style and reconstruct Styler, featuring a ground-breaking design to ensure perfect hair styling with no damage.

The new JOICO Styler incorporates a refillable tank that is filled with the innovative K-Pak VaporFuel. When activated the K-Pak VaporFuel is then released into the Styler so that it reconstructs the hair whilst styling. Using a combination of Nano-Diamond coated plates, ceramic oil and the unique K-Pak VaporFuel stylists can now look to avoid the use of harmful chemicals for a smooth salon perfect finish.

A unique, stand-out launch, the new JOICO Styler also presents the perfect opportunity to introduce a RECONSTRUCTIVE STYLING SERVICE to any salon and create an extra revenue service through the K-Pak VaporFuel reconstructive styling benefits; the perfect add-on service to any salon treatment menu.

Ideal for stylists, this appliance transforms even the most rebellious hair quickly, with minimal effort, leaving hair sleek, glossy and with a healthy shine.

JOICO K-Pak VaporFuel contains a range of excellent hair nourishing ingredients:

  • Quadramine Complex: Ensures maximum hair reconstruction and protection
  • Amino Silicone: Super Softening, enhances manageability, smoothes and shines.
  • Keratin Silicone Complex: Locks in moisture, seals cuticles
  • Hair Protection system: Protects hair, restores shine, replenishes moisture
  • Dimethicone: Featherweight silicone, enhances smoothness, washes out easily without build up

Downloads (Videos)

icon Joico Styler Product Intro (75.05 MB)

icon Joico Styler Demo All in One (181.8 MB)

icon Joico Styler Demo CurlyLook (109.08 MB)

icon Joico Styler Demo StraightLook (77.4 MB)

This 2nd generation electrical tool offers a range of exciting key benefits:

  • Fuel Reservoir for nourishing K-Pak VaporFuel to release K-Pak reconstructing benefits into the hair
  • Ceramic-oil based Nano-Diamond coating ensures an optimal temperature for optimal styling and creates a smoother surface for easy and soft glide through the hair, resulting in healthier and shinier hair
  • Tourmaline coating ensures that the air around the hair contains negative ions. This breaks the moisture molecules into smaller pieces so they can penetrate deeper into the hair, repairing and protects as you style
  • 3 meter long tangle-free swivel cord ensures comfort & convenience for the user.

The JOICO Styler is available in salons nationwide RRP €165 and comes in an attractive, premium quality box containing: JOICO Styler, spare fuel reservoir tank, 100ml JOICO K-Pak VaporFuel, Travel pouch, and 2-finger heat gloves.  


View the embedded image gallery online at:


The gift of giving this Christmas

The-gift-of-giving-this-Christmas sALFAPARF Semi Di Lino hair gift sets  are the perfect treat for tresses this Christmas...
Semi Di Lino Diamond Illuminating Gift Sets for normal hair comprise: Illuminating Shampoo (250ml), Illuminating Conditioner (250ml) and the multi-award-winning Diamond Liquid Crystals (30ml).
ALFAPARF Semi Di Lino gift sets are available in salons nationwide (RRP €24.95 / £21.50).
For stockists’ details contact ALFAPARF Semí Dí Lino tel: 045 856 490 or log onto:

Psychologies Beauty Award 2014

psychologies-awardAnother award nomination for JOICO! JOICO is pleased to announce that hair hero product, K-Pak Intense Hydrator has been shortlisted in the Psychologies Magazine ‘Positive Beauty’ Awards. 

Judged by a panel of beauty industry experts and highly acclaimed beauty bloggers, the Positive Beauty Award contenders were chosen in May 2014, where K-Pak Intense Hydrator found its position in the category of ‘Best treatment product’ alongside other coveted brands.

All brands shortlisted must embody the positive ethos that Psychologies Magazine prides itself on; promoting self-confidence and supporting diversity, ethical production, responsibility and sustainability. With products specifically chosen to fit the criteria of ‘confidence and mood boosting’, K-Pak Intense Hydrator is set to be a strong contender.

The judging panel has now opened up voting to their hair and beauty loving readers, to ensure that the results are truly objective and representative. Winners for the awards will be announced in the October issue of Psychologies Magazine, out September 2014.


Ego Getaway – Curls on tour Step out in style, wherever you are. . . . .

GETAWAY RT Wego PROFESSIONAL styling tools create stunning results in moments. Each tool in the ego range gets results that matter with unique HW2 far infrared technology and a perfect finish powered by tourmaline precious stones. This unique blend of technology preserves beautiful condition while creating looks you’ll love.

Take your curls on tour with the ego GET AWAY. It’s a handbag sized and overhead locker light duo of styling tools that will take care of curls wherever you go. It’s perfect for that Milano mini-break or ideal tucked away in your tote before. 

The ego GET AWAY gives you:

Little Wand – at just 20cm from handle to tip, this easy-to-use tourmaline infused tool creates instant curls. The professional length cord plus the fast, safe heat and clever cone shaped barrel will make light work of your curly transformation.

Little Waves – get casual waves with full on vintage glamour with this bijou triple barrel iron. Gently hug sections of hair between the undulating plates and voila! instant Marcel waves.

Make great hair your every destination with the ego GETAWAY.

RRP €59.00 / £49.00


Calling all Hairdressers for the ALFAPARF Fantastic Hairdresser Awards 2014

fh2014ALFAPARF Milano, the renowned Italian luxury hair product company has launched the ALFAPARF Fantastic Hairdresser Awards 2014, the most innovative and prestigious Irish hairdressing competition. The Awards, now in their fifth year, give stylists and salons an opportunity to show their true expertise and technical excellence through six artistic, two business awards and the ALFAPARF InixiaPhotographic Award.

All categories will define those stylists and salons as the best in their field. The competition takes place at the Double Tree Hotel By Hilton, Burlington Road (formerly The Burlington Hotel), Dublin 4 on Sunday, November 2nd  from 1pm. Criteria, terms and conditions are available on from Monday,  June 30th.  The closing date for entries is Friday, October 11th.

Acclaimed stylist and designer, Brendan Courtney will host the Awards again this year. Each winner will be presented with an Irish-designed and handcrafted trophy which will be presented by David Donnellan, Managing Director, ALFAPARF Ireland, ALFAPARF Ireland representatives and Alan Austin-Smith (co-founder of The Fantastic Hairdresser).

ALFAPARF’s prestigious Master Degree Graduates 2014 intake will showcase their show-stopper hairstyles followed by a presentation by Intercoiffure Ireland of its latest collection. This year’s show will once again feature ALFAPARF artistic director Alan Keville as he teams up with SACO to present an exciting new collection.

All category entries must be submitted on-line through the website.  Entrants to the ALFAPARF InixiaPhotographic Award must submit high quality, high resolution, illuminated compositions with full brief available on from Monday, June 30th.

Tickets for the presentation of Awards and evening show are also available from Monday, June 30th also through the website and please note that these are bespoke and are non-transferable.

The after show party will also take place in the Double Tree Hotel By Hilton, Burlington Road.  A special double occupancy room rate of €125 has been arranged with the hotel - rooms will be limited so all are advised to book early. A link to the Double Tree Hotel will be posted on to facilitate reservations.


STRUCTURE Animate Wins 2014 HAIR Award

2014-HAIR-Awards-for-JOICO-Power-Spray-and-STRUCTURE-AnimateSTRUCTURE is delighted to announce that Animate Bodifying Styling Cream has been selected as a winner in the 2014 Hair Awards, run in conjunction with Hair Magazine.

This is the third year running that STRUCTURE has been recognized by this renowned publication and this year, the category that STRUCTURE excelled in is ‘Best Volumising Product’.

An annual celebration of the leading hair care and styling products within the UK consumer hairdressing industry, the team behind the Hair Awards select their ‘Super 60’ products which are voted for initially by the hair guru’s over at the magazine and subsequently, their reader testers who make the final selection.

This most recent accreditation adds to STRUCTURE’s existing portfolio of recommendations from the likes of Cosmopolitan, Look, and Company magazine and the brand couldn’t be more thrilled with the continued success of the hair care and styling range.

STRUCTURE Animate Bodifying Styling Cream brings limp, boring hair to life, livening up locks in four ways: boosting body and volume; adding moisture and shine; strengthening hair, making it 2.67 x more resistant to breaking* and defining and separating hair. STRUCTURE Animate allows for soft, pliable hold and can be used on all hair lengths but is especially excellent for fine hair. In addition to this, it’s great for creating smooth styles, reducing frizz and preventing humidity. With thermal protection for up to 450°F, STRUCTURE Animate also dries into the hair without leaving behind residue or flakes and can be used with other products in the STRUCTURE range.

For more information about JOICO contact: Eileen Ryan, 087 4191662 or visit and

Semi Di Lino - Scalp Care


The new approach to scalp health.

The strength and beauty of the hair are closely related to the quality of its vital environment.

Perfect hair requires an innovative approach in which Skincare and Haircare go hand-in-hand sharing the same routines, technologies and active ingredients.

A beauty treatment that not only resolves the specific problems of the scalp but also makes the hair stronger and beautiful. 


Hair care is a matter of using your head. With semi di lino scalp care, beauty is born at the roots thanks to the dual action renovagenyl active ingredient that stimulates and revitalizes the scalp. Semi di lino scalp care includes a beauty elixir rich in active ingredients to promote the day by day growth of healthier, shinier hair and specific products for counter acting scalp problems such as hair loss, dandruff and excessive sebum. Features innovations with tried-and-proven effectiveness and ensures extraordinary shine thanks to the addition of linseed extract. People can see when you use your head. Especially by your hair.

The free from line formulated without sulfates, paraffins and mineral oils while guaranteeing maximum performance.


icon SDL Scalp Care (1.15 MB)

New Structure Conform Hard Clay

Conform 100mlMake styles conform to your imagination with STRUCTURE CONFORM HARD CLAY, the latest must-have product from our red hot salon range synonymous with spontaneous styling and staying power.

This breakthrough styling clay breaks down easily and quickly in the hands to deliver unprecedented texture and separation without sticky residues. STRUCTURE CONFORM provides a natural matte finish and clean-looking, clean-feeling medium hold support. Simultaneously strong, supple and subtle, STRUCTURE CONFORM is an all-day clay that keeps hair looking effortlessly cool. Another benefit is that it can also be layered with other stylers from the range. It’s the right time to CONFORM and create.


Hold level: 3 out of 5

Who: Good for short to medium lengths and all textures, especially thick, coarse hair. Great for giving fine hair body and hold.

When: Recommended for use on dry hair for serious texture and extra definition. Can be layered for added control.

What: Create short, textured contemporary styles; smooth, sleek and stacked quiffs; or longer “grunge” looks.

How to: Rub clay into hands and fingers, warming up the product to make it pliable. Work through dry hair and style. On fine hair, apply a small amount at first to avoid overload and work into hair, adding more to achieve desired result.


  • Combine STRUCTURE CONFORM Hard Clay with STRUCTURE DEFINE Lightweight Shine Wax for a softer, shiner style.
  • Lightly apply STRUCTURE CONFORM Hard Clay on the ends of hair after other STRUCTURE stylers for a definition fix.

CONFORM and create

Structure European Design Team:“A hard clay that’s approachable! It’s easy to work with and you can create a variety of styles from choppy looks to more sculpted forms.”

icon STRUCTURE Conform Product Presentation (97.65 MB) 

Privacy Settings:

This website uses cookies to manage authentication, navigation, and other functions. By using our website, you agree that we can place these types of cookies on your device.

View Privacy Policy

View e-Privacy Directive Documents

You have declined cookies. This decision can be reversed.

You have allowed cookies to be placed on your computer. This decision can be reversed.