Joico Launches K-Pak Color Therapy Dry Oil Spray


Joico-KPak-Dry-Oil-Spray Tif HRIntroducing the new JOICO K-Pak Color Therapy Dry Oil Spray; a featherweight product that nourishes, strengthens and seals hair, to instantly illuminate with brilliant shine.

Product highlights:

  • Ultra-fine mist to ensure an even, weightless application
  • Lightweight, easy to use aerosol formula to prevent overuse
  • Featuring Quadraβond technology and Bio-Advanced Peptide Complex™ to nourish and repair damaged cuticles, de-frizz and seal in colour, strengthening and protecting the hair’s outer protective layer
  • Bio-Advanced Peptide Complex™ lasts up to 25 shampoos
  • Increased colour vibrancy, thanks to brilliant shine
  • β-layer resurfacing with nutrient-rich oils together with strengthening bio mimetic proteins

How to Use: This finishing spray is suitable to use on all hair types. Hold can 20-25cm from the hair, spraying lightly and evenly over finished style in short bursts.

The JOICO K-Pak Color Therapy Dry Oil Spray contains an exclusive Nutrient-Rich Oil Blend including:

Sunflower Seed Oil - Replenishes lipids and restores the water resistance necessary for healthy, frizz-free hair.

Babassu & Jojoba Seed Oil - Naturally occurring emollients that penetrate, moisturise and condition the hair, providing a soft, conditioned finish. These also assist in the replenishment of the hydrolipidic (water repelling) barrier to seal in hair’s natural moisture and block out atmospheric moisture, resulting in smooth, more responsive hair that resists frizzing in high humidity.

Manketti Oil - Brightens dull, lifeless hair to restore shine and leaves dry hair with a silky finish. Manketti Oil also fortifies brittle hair and promotes healing by forming a protective film over the hair’s fibre to protect it from external aggressions. Rich in antioxidant Vitamin E, this also provides nourishment to hair damaged by colouring and styling with hydrating, regenerating and restructuring properties, due to its high linoleic acid essential fatty acid) content.

JOICO K-Pak Color Therapy Technology includes:

Arginine – An amino acid abundant in healthy hair, this is necessary for hair’s structural strength as it prevents breakage.

β-Layer resurfacing – An exclusive blend of polymers designed to combat torn cuticles (damaged by colouring, bleaching, and perming) by bonding them together. This ingredient helps form a protective hydrophobic (water repelling) barrier on the hair’s surface, preventing absorption of atmospheric moisture which results in frizz. It also smooth’s the hair’s surface to offer a more polished, reflective shine.

Keratin & Hydrolyzed Keratin - High in cysteine amino acid designed to moisturise and condition the hair. This is especially beneficial for permed and colour-treated hair as it penetrates into the cortex and bonds with the hair’s keratin.

K-Pak Keratin Silicone Complex – Containing Antioxidant, Essential Fatty Acid and Botanical Moisturising complexes.

K-Pak Hair Protection System - An exclusive keratin and silicone blend that locks in moisture, seals the cuticle, and is heat activated to deliver shine and smoothness.


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Winners Announced - The Tia Maria Hi Style Awards 2014

Style Awards LogoThe red carpet was rolled out in Cork for The Tia Maria Hi Style Awards 2014 on Saturday November 8th 2014 in the Tia Maria Pavilion at Silver Springs Convention Centre Cork when 600 of the most stylish people in Munster attended Munster’s largest and most glittering award ceremony and banquet hosted by Hi magazine. TV personality and journalist Amanda Brunker was the presenter of the awards and the night was a celebration of all that is stylish in Munster. 40 awards were presented and each award winner received the stunning and specially commissioned Tia Maria award.

The panel of Judges was Chaired by Solicitor Gerald Kean who said before the evening “This is the largest style event in Munster with 600 of the most glamorous people attending and I am really looking forward to what promises to be a fantastic night of style, music and awards. The event last year was an outstanding success and there is such a choice of nominees for each of the awards that it is a daunting task to know who will win each award”.

The publisher of Hi magazine Michael Mulcahy commented “Last year was an amazing event and I haven’t seen this level of interest in an event in over five years. So far there has been over 48,000 votes for the nominees and as the voting is free, it gives everyone a great incentive to get campaigns going. We have nominees from Bantry to Ballyvaughan and with 600 people attending the awards it will be a fantastic night of entertainment and food and people. We have a fantastic €25,000 worth of prizes to be won on the night so it will be a night to remember. The night is all about acknowledging the great work and effort of so many people in Munster and Hi magazine is delighted to be hosting the event in recognition of the amazing contribution that everyone in Munster makes to our area. We are delighted to welcome ALFAPARF as one of the sponsor's this year and there are a selection of their products for each guest tonight in the goody bags. As usual expect some surprises and some very special guests on the night”.


Kopper won the Most Stylish Hairdressers

3 Degrees won Deputy Editor Award.

Style House won the Michel Jeweller's Award.

Jessie's Hair & Beauty won the Lisa Murphy Award

Decoderm Candy Light Gloss

Candy-Light-GlossThe gift idea that is delicious on your lips.

A mouth-watering swirl-effect texture: an enveloping whirlwind where a glamorous pink melts with a cascade of glitter.

The formula is enriched with oils which have a rich, consistency for a nourishing effect , Vitamin E, antioxidant, and vanilla scent, for soft and fragranced lips. Free from: Parabens, D5 and Tea.

The exclusive packaging contains a light and mirror so you can do your make-up anywhere and in any situation.






 icon Decoderm Candy Gloss (3.19 MB)

Gallery of Award Winners


1st. Sarah Cowzer Zinc hair and beauty

2nd. Susan Buckley Darcy’s Design

3rd. Jenny O’Leary Xposure


1st. Danielle Howard Wayne Lloyd

2nd. Glen Cullen MOHH

3rd. Teresa Molloy MOHH


1st. Ciara O’Hanlon La Mode Hair and Beauty Boutique

2nd. Sarah Mason Renaissance

3rd. Ciaran Dowd, Occasions Hairdressing


1st. Christine Duncan DKY

2nd. Ciaran O’Sullivan Wayne Lloyd

3rd. John Keegan The Academy Belle


1st. Shirley Mulvaney Salon 2

2nd. Catriona Rohan, Catriona’s Hair Salon

3rd. Glen Cullen MOHH


1st. Hazel Dunne, La Mode Hair & beauty

2nd. Sandra O’Sullivan, Sean Taaffe

3rd. Cian Moore, MOHH


1st. Patrick Murphy, Origin Hair Design, Cork

2nd. Lisa Sheppard, Zinc Hair & Beauty, Dublin

3rd. Amy Kennedy, Black Amber, Dublin


Rustiq, Kilkenny City


Ciaran Dowd, Occasions Hairdressing, Naas, Kildare

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Winners announced at the ALFAPARF Fantastic Hairdresser Awards 2014

Fantastic Hair Awards 130ALFAPARF Milano, the internationally renowned Italian luxury hair product company awarded the  ALFAPARF Fantastic Hairdresser Awards 2014 to nine winners at a gala presentation attended by Ireland’s leading hair stylists at the Double Tree Hotel By Hilton, Burlington Road (formerly The Burlington Hotel), Dublin 4 today (Sunday, November 2nd , 2014).

The awards, now in their fifth year, give stylists and salons an opportunity to show their creative expertise and technical excellence through six creative and two business awards and an artistic award: the ALFAPARF InixiaPhotographic Award.

Almost 400 hairdressers from all over Ireland dedicated months of hard work preparing their entries for these nine categories. Acclaimed stylist, designer and TV presenter, Brendan Courtney, hosted the sold-out evening awards event to which some 1,200 stylists and industry insiders had been invited. He presented the awards along with ALFAPARF and Alan Austin-Smith, founder of The Fantastic Hairdresser Company.  Each winner was presented with an Irish-designed and handcrafted stained glass trophy.

The epically glam evening began when ten models and dancers from the prestigious Norma O’Donoghue Model Agency, coloured and coiffed by the 20 graduates of ALFAPARF’s standard-setting Master Degree 2014, took to the runway in a series of Roman-style dresses (designed by Marion Murphy Cooney) to special, mood-enhancing, soundtrack accompaniment with background imagery projections. The star theme was ‘ Classical Elegance’.  The graduates set out to achieve these contrasting ideas of strong feminine beauty shown with the soft tones and muted pallets set against strong angular shapes and beautiful colour concentration. The brief given to the 20 masters was as precise as the cuts themselves:  “It’s all about purity of concept and then purity of technique and execution of the cut. That leaves you with the purity of colour and that‘s what we -  as Ireland’s largest colour company – want to illustrate. Pure vision and pure colour will give you pure perfection”, said Ger Hand, ALFAPARF’s Technical Manager and Producer of the awards.

Fantastic Hair Awards 068The Greco-Roman undertone was carried forward by one of Ireland’s leading stylists Alan  Keville of Keville for Hair, who presented his new collection, Athena, inspired by the Amazons, the free-flowing female warriors of Greek mythology and Arc-ing all the way through to the Joan,  the Maid of Orleans - all armour, amour and angles.

An elaboration on the theme of purity in colour was followed by Intercoiffure Ireland’s 'Hair Fashion Team' who presented 'The Colour Purple', a slick hair show of beauty and creativity from some of the best in the business.

The awards were judged by a high-flying international judging panel which comprised: Sean Dawson - HOB Salons General Manager, NHF Hairdresser of the Year 2009, winner of the London Hairdresser of the Year in 2013. Fiona O’Brien - five times finalist at the British Hairdressing Awards, International platform artist and winner (twice) of the British Hairdressing Business Awards Manager of the Year.  Mark Woolley, an award-winning hair stylist, international creative director and entrepreneur behind the exclusive Electric brand encompassing six bespoke salons in key cities throughout the UK.  Joseph Koniak, an award-winning hairdresser who comes from an extraordinary creative background. The son of Michael Collis, co-founder of the globally acclaimed Molton Brown hair and beauty brand, Joseph became the youngest Artistic Director at the Molton Brown salon before opening his own premises in 1999 and Marijana Habek, an ALFAPARF International Educator.

Neil Canavan, the show’s superb Assistant Production Manager, brought together all elements of the production – audio, video, lighting and staging aspects. His professionalism and vision made the show the stunning event it undoubtedly was.

Lucie Pankhurst, choreographed the Award’s show again this year.  Lucie is recognised in the business as an outstanding dance and movement director with an impressive resume that features popular TV shows, movies and stage productions including Gloria Estefan’s X-Factor performance, Michael Fassbender’s Wedding Belles and Kristen Stewart in Snow White and the Huntsman. Lucie worked as movement director for Jamaican sprinter, Usain Bolt and British Illusionist, Derren Brown.

ALFAPARF Milano brand is the standard within the hairdressing industry and is considered by both trade and Fantastic Hair Awards 072consumer press worldwide as the undeniable leaders in state-of-the-art salon products. The prestige that the brand brings to everything it involves itself in is legendary.  Their representative in Ireland, David Donnellan, said: “The Italian beauty and style giants were delighted to show their commitment to technical and artistic excellence and were particularly happy to support Ireland’s vibrant hair and beauty commercial community which they consider to be leaders in every facet of the business.

“ALFAPARF is all about the best talent using the best product. It’s about striving for excellence and achieving it. We’re committed to that. We know that the inspiration and creativity demonstrated at these Awards today will end up being translated onto the streets, workplaces and social scene of Ireland – and that’s what we want”, concluded David Donnellan, ALFAPARF Ireland.

ALFAPARF Fantastic Hairdresser Award Winners:

Fantastic Stylist Award –  Sarah Cowzer, Zinc Hair & Beauty, Dublin 8.

Fantastic Fantasy Hair Stylist Award – Danielle Howard, Wayne Lloyd, Cork.

Fantastic Long Hair Stylist Award – Shirley Mulvaney, Salon 2, Sligo.

Fantastic Junior Award – Hazel Dunne, La Mode Hair & Beauty, Dublin 7.

Fantastic Gents Hair Stylist Award – Christine Duncan, DKY Hair, Bangor, Northern Ireland.

Fantastic Hair Colourist Award – Ciara O’Hanlon, La Mode Hair & Beauty, Dublin 7.

Fantastic Hairdresser Award – Ciaran Dowd, Occasions Hairdressing, Naas, Co. Kildare.

Fantastic Salon Award – Rustiq, Kilkenny City.

ALFAPARF Inixia Photographic Award – Patrick Murphy, Origin Hair Design, Cork City



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Tia Maria Hi Style Awards 2014

Style Awards LogoHi Magazine will host its inaugural The Tia Maria Hi Style Awards 2014 on Saturday November 8th, and this year THE Milan based luxury haircare brand ALFAPARF will be the product sponsor.

To be held at the Tia Maria Pavilion at Silver Springs Convention Centre Cork. The title sponsor of the awards is Tia Maria so a very stylish night is guaranteed.

The awards will recognise the very best of style in people and businesses throughout the Munster region, ALFAPARF Milano Ireland are proud to be sponsoring this event.
More Information at this link -


Make it a Kemon Christmas with Christmas gift sets and stocking fillers

1Kemon Actyva gift sets comprise the Actyva Shampoo and Mask or Conditioner(rrp €24.95 - €29.95 / £20.95 - £24.95, depending on whether it's a conditioner or a mask in the gift set).  The gift set also includes Kemon ANDSoft Cream with an AND Magic Serum. Kemon Actyva is specifically developed for fragile, vulnerable, aged, worn, brittle and damaged hair.

Kemon Liding Care gift set comprises Liding Care Happy Color Shampoo and Magic Conditioner and the gift set also includes Kemon ANDSoft Cream with an ANDMagic Serum (rrp from €19.95/£17.00).

Kemon Actyva and Liding Care gift sets are available from salons nationwide. Contact  Kemon for stockist information and further details tel: 045 856490  or log onto

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Christmas Gift Promotion from Ego Professional - two styling tools for the price of one just €129.

For superior style intelligence reach for the Ego Evolve

Ego Professional styling tools create stunning results in moments because each tool in the ego range gets results that matter with unique HW2 far infrared technology and a perfect finish powered by tourmaline precious stones. Ego Evolve is a super powered salon standard professional hairdryer, that can tailor each finely tuned setting to the styling needs (and fashion whims) of every hair type.  


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More power, more volume, more softness, more shine with less frizz, less risk of heat damage plus the Ego Evolve even comes with a volume boosting diffuser cup to big up on root lift, styling speed and beautifully defined shine.

clever-cupThe clever cup reaches into your hair with ceramic infused fingers to deliver ionic technology to the root of the problem or gently tease out unruly curls with beautiful definition.

Hair professionals love the benefits and you will too:

  • Builds amazing volume into fine hair.
  • Achieves ultimate root lift.
  • Comes with slimmer nozzle for accurate styling.
  • Far infrared HW2 technology means up to 60% faster styling.
  • Tourmaline power creates frizz-free smoothness, shine and condition.
  • Ceramic infused diffuser cup with ionic technology.
  • Gentle heat preserves colour and condition.
  • 12 adjustable heat and speed settings which mean tailored styling.
  • Cool shot ‘sets’ style for lasting hold and conditioning shot for sleek finishing
  • Includes a salon standard 2.8m cable and 2000 watts of power.

Ego Evolve retails at approximately €129 (£109) and this Christmas when you purchase the Ego Evolve Hairdryer you get a free INFLATED Ego hair iron valued at €89.95 (£79.95), while stocks last.

The INFLATED Ego is a high performance iron featuring 13cm floating plates with fully adjustable heat settings that allow super fast styling, ultimate conditioning and resistance to humidity. Thanks to HW2 technology and tourmaline infused ceramic plates the results speak for themselves.

For stockists’ details please contact Xpert Professional 045 856490. Ego products can be purchased in salons nationwide.


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