New Lumishine™ Blue Ash Series

New Lumishine™ Blue Ash Series

For ultra-cool control of brassy undertones

LUMISHINE-BlueAsh 0270-v2JOICO introduces the Blue Ash series, the latest addition to LumiShine™, the winner of the Stylist Choice Award and voted ”favourite new colour line”. The Blue Ash series is a collection of the coolest blue-ash shades that lift hair without any unwanted warmth for dependable cool deposit in one step. The collection gives hairdressers that ultimate control over undesirable orangey-red and brassy-yellow undertones.

Celebrity colourist and brand ambassador Denis de Souza exclaims, “Working with clients every day, the most common thing I hear is that they don’t want to see warmth in their hair. These new LumiShine™ Blue Ash shades give my clients – and also me – exactly what they want.”

Why the Blue Ash series will be loved

LumiShine™ Permanent Crème Colour Blue Ash Series;

  • Cools unwanted brassiness
  • Makes hair up to 2x shinier (vs. untreated hair)
  • 100% replenished and re-strengthened hair (based on lab testing of damaged hair)
  • Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos (based on laboratory testing of damaged hair)

Instructions for use

  • 35 to 45-minute processing time
  • 10, 20, 30, 40 Volume developer
  • Not intended for 100% grey coverage*

*Add the same percentage of the LumiShine™ Natural Series/N/.0 as grey present for complete grey coverage results:

  • 25% grey – add 25% of N to the BA formula
  • 50% grey – add 50% of N to the BA formula

Not for use on previously bleached hair unless silver/grey fashion results are desired.


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