Whip Hair Into Cleansed & Conditioned Shape

Whip Hair Into Cleansed & Conditioned Shape

COWash-Group-webNEW JOICO Co+Wash: Sulphate-free Whipped Cleansing Conditioners

Introducing the latest addition to the JOICO care range: Co+Wash, whipped cleansing conditioners. Imagine cleansing and conditioning hair in a single shot. Cleansing conditioners or “co-washes” as they are also known, do just that and are great for alternating with a regular hair-washing regimen. These products also have other benefits such as leaving hair more manageable and increasing the longevity of hair colour. Picture luxurious locks that are strikingly healthy, shiny, frizz-free and nourished! Now who wouldn’t want to be “co-dependent” on a co-wash?

But there is more. JOICO delivers a whole new way to co-wash with their introduction of Color Co+Wash, Moisture Co+Wash and Curl Co+Wash. The unique delivery system transforms these “cleansing conditioners” into the richest, creamiest foam ever. Thanks to the “whipped” formula, it’s easy to distribute the product from root to tip – significantly reducing the amount of product needed and giving an overall more satisfying experience, from roots to ends!

Colour Co+Wash: locks in beautiful new hues & keeps them going strong until the next salon visit

  • 3x more color-locking protection*
  • Colour-treated locks are 2x more resistant to breakage**

Moisture Co+Wash: brings seriously softer, shinier, stronger strands

  • Over 59% reduced breakage**
  • More than 94% of testers agreed that their hair looked and felt less dry after just one use

Curl Co+Wash: takes frizz and throws it to the curb

  • Beautifully shaped, controlled curls and waves that defy frizz
  • Curls are 3x more resistant to breakage**

Why users will love it:

  • Use 50% less than a typical co-wash for the same great results***
  • Approximately 25 uses per can
  • Sulphate-free
  • Unique delivery system creates a lather that transforms these cleansing conditioners into the richest, creamiest foam ever.

* Vs. daily shampoo and conditioner after one month of use.
**Against combing breakage on damaged hair vs. a non-conditioning shampoo.
***Based on half head salon testing between BOV and bottle application.

 

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