Pure Pigments...We’ve Got You Covered

Pure Pigments...We’ve Got You Covered

ALFAPARF MILANO, the world's most scientifically advanced hair care company, launches
Pure Pigments, an intense colour and shine, high performance service
that leaves traditional
Colour additive services... IN THE SHADE

alfparf-pigments-04-42097-eIt's being described as a world-first, a game-changer, rigorously tested, superbly researched by one of the most reputable hair companies in the world - Pure Pigments, is a ground-breaking, individually tailored, hair colour service from the company synonymous with state-of-the-art research and affordable luxury, ALFAPARF. The famous Milan-based company whose product development and standard-setting ethos has always ensured that it represents the benchmark in attaining and maintaining beautiful hair.

The magicians of Milan are proudly claiming Pure Pigments as a world first and game-changer. It combines the usual ALFAPARF hallmarks of high performance science and versatility all delivered in Six Ultra Concentrated Pure Pigments which allows stylists to customise and individually tailor all in-salon services be it colour, care, shape or styling. Pure Pigments covers "tutti" (everything) as the concentrated pigment can be mixed with all ALFAPARF in-salon services. So, if you want a particular colour, with incredible colour intensity and shine, your stylist can add a high or low concentration of pigment to any mixture, whether for colour, hair smoothening or selected styling products.

Clients will now be able to have their own unique, exactly-shaded colour, whether your hair is natural, colour-treated or bleached. Pure Pigments can be used to make tones more intense, or to add new tones or correct undesired tones. ALFAPARF is absolutely confident that Pure Pigments can also revive a colour between two services, as well as to be utilised for 2-in-1 salon services such as a colour and treatment, colour and shape, colour and styling. Exactly personalised colour can be created for blow-drys or up-dos for special occasions and clients can have a customised colour enhancement with a 'prescriptive' treatment according to their hair type, whether normal, dry, damaged.

How does the science work: "..the pigments are enclosed in a sphere made of cellulose, so now - for the first time - ALFAPARF's unique, state-of-the-art concentrated pigments transform in the formulations to which they are added. So they become what they are added to, they can become alkaline or acidic, but incredibly they maintain their own structure and high performance..." says David Donnellan, whose Xpert Professional Haircare company has worked with the luxury Italian hair company's products for decades.

"There are three pigment care shampoos and three conditioners depending on the hair type – normal, dry, damaged. These dual in-salon or home-use care products are exactly colour-customised and contain a reduced concentration of your specially selected pigment so you can maintain and care for your unique colour or tone enhancement at home between services", explains Donnellan.

The HYDRA Hydration products are designed for normal to slightly dry Hair: HYDRA Sh Shampoo is sulphate-free & paraben-free and the HYDRA Mk Mask is paraben–free. They are formulated to intensively revive the colour while ensuring that the pigment in the mixture remains perfectly unaltered. They contain a blend of selected ingredients with a sealing action, which creates a special film that evenly coats the hair, which enables it to retain its natural moisture. The hair is detangled, lighter and more manageable.

The NUTRI Nutrition products are designed for dry hair: The NUTRI Sh Shampoo for dry hair is sulphate and paraben-free the NUTRI Mk Mask is also paraben-free. They contain an exclusive blend of oils extremely rich in fatty acids and vitamins A, E and D, ideal for deeply nourishing dry, frizzy hair, leaving it soft, conditioned and revitalised.

The REPAIR products are designed to repair damaged hair and are ready to be mixed with Pure Pigments. REPAIR Sh Shampoo for damaged hair is sulphate and paraben-free and the REPAIR Mk Mask is also paraben-free. They contain Silk Peptides which distribute themselves along the hair, naturally accumulating in the more damaged parts of the fibre, reconditioning and strengthening the cuticle.

Pure Pigments are pure magic...

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