New In Joico Colour Care

New In Joico Colour Care

Color-Balance-Group Tif HRColour Infusing Shampoos & Conditioners that instantly refresh & enhance colour to fight the fade & a Colour Balancing Shampoo & Conditioner that neutralises unwanted brass tones in blonde and dark hair to boot the brass.

JOICO, the leading hair care company focused on innovation and healthy hair is launching new additions to its Colour Care Portfolio. 

JOICO Colour Infuse Shampoos and Conditioners

Recharge your red
Revive red’s fiery vibrancy between colour services with new Color Infuse Red Shampoo and Conditioner. This shampoo and conditioner instantly refresh red tones and enhance red highlights at the same time. The tone-enhancing pigments last through multiple shampoos, while boosting color vibrancy and shine.

Celebrate cured copper
Spice up ginger to deep auburn hues with new Colour Infuse Copper Shampoo and Conditioner. Coppers, especially light-coloured coppers or copper blondes, fade quicker than any other shade, and the sun will fade ends on even natural copper-reds. New Colour Infuse Copper Shampoo and Conditioner actually infuse hair strands with the perfect amount of copper dyes to enhance lighter copper shades or add a little copper tone in the case of blonde hair, and seal in the colour. Gently cleansing and conditioning, hair will have brighter, more vibrant colour, for keeping an even, rich and shiny ginger colour.

Beautiful boosted brown
Revive brunette hair and give it a gorgeous golden-brown glow with new Colour Infuse Brown Shampoo and Conditioner. Colour Infuse Brown is formulated specifically to make sure brunettes stay rich. This won’t cover highlights, instead it enhances warm tones, golden and honey hues, on light and medium brunettes – think Jessica Alba, Selena Gomez, Kerry Washington or Halle Berry. Perfect for refreshing colour, it’s great on natural, even virgin hair (as ends tend get lighter) providing a natural infusion of colour so tones stay even.

The science behind the magic

Anionic Dye Technology: An exclusive technology that ensures that colour enhancing dyes attach to the hair fibres and stay there when hair is shampooed.
Multi-Spectrum Defense Complex: A blend of green tea, antioxidants and sunscreens that help fight both the physical and environmental factors that cause hair to fade.
Bio-Advanced Peptide Complex™: JOICO’s powerful reconstructive technology proven to repair existing hair damage and prevents future damage for up to 25 shampoos.

JOICO Colour Balance Shampoo and Conditioner

Beautiful balanced brown
Neutralise brassy & orange tones in blonde (ombre and balayage mostly) or lightened & highlighted brunette hair with new Colour Balance Blue Shampoo and Conditioner. Blondes and dark-haired beauties don’t have to fear lightening with JOICO’s true-blue brass-banishers, specially formulated to keep lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange”. Thanks to a perfect dose of tone-correcting blue pigments and JOICO’s color-protecting Multi-Spectrum Defense Complex™, Colour Balance Blue instantly neutralises those unsightly brassy/orange tones, while preserving 89% of hair colour for up to 18 washes (or 6 to 8 weeks) when using Colour Balance Blue Shampoo and Conditioner together as directed.

The science behind the magic
Blue pigments: Blue neutralises brassy/orange tones in blonde, lightened/highlighted naturally dark brunette hair.
Multi-Spectrum Defense Complex: A blend of green tea, antioxidants and sunscreens that help fight both the physical and environmental factors that cause hair to fade.
Bio-Advanced Peptide Complex™: JOICO’s powerful reconstructive technology proven to repair existing hair damage and prevents future damage for up to 25 shampoos.

 Color-Infuse-Group Tif HR