New Joico Curl

New Joico Curl

Curl-Group-webJOICO Launches Revolutionary New Curl Range

Renowned hair care brand JOICO is delighted to announce the launch of its revolutionary JOICO Curl range, a hair care regime that specifically cares for all types of curls.

From small tight corkscrew curls to long flowing waves, no two types of curl are the same, that’s why JOICO has developed a range of products to deliver healthy, strong, replenished hair which will fall into the curls you desire.

The new JOICO Curl range has been created to encourage stylists to ditch the straighteners and embrace their client’s curls, gone are the bad hair days and the daily frizz fighting battles.


'Curly hair is extremely fragile and has a reputation for being difficult to manage. Women (and men) are often afraid to embrace their natural curls. With this in mind JOICO has created a range of products specifically designed to transform coarse, rebellious hair into healthy, beautiful curls that are moisturised, defined and strong. The JOICO Curl range will revolutionize the way we treat curly hair’, says Eric Kater, Joico Zotos Europe.

The range comprises seven products, each developed using the JOICO unique Curl Repair Technology™, a combination of three technologies;

  • Triple Oil Complex – helps to replenish deep moisture to curls.
  • Bio-Advanced Peptide Complex™ - delivers targeted, full repair when and where curls need it.
  • AuqaLastik Technology™ - designed with flexible yet firm resins and thermal protecting deep-sea minerals to enhance curl memory and offer the ultimate in frizz control.

Together they enhance and replenish moisture, strengthen and protect the hair and amplify and re-activate curls, leaving you with a long lasting style.

JOICO CURL product line-up:

JOICO CURL CLEANSING –Sulphate-Free Shampoo – 300ml
JOICO CURL NOURISHED – Conditioner – 300ml
JOICO CURL CRÈME WASH – Sulphate-Free Co+Wash – 300ml
JOICO CURL PERFECTED – Curl Correcting Milk – 150ml
JOICO REFRESHED – Re-animating Mist – 150ml
JOICO CONTROLLING – Anti-Frizz Styler – 100ml
JOICO CURL DEFINING – Contouring Foam-Wax – 150ml

JOICO CURL CLEANSING a sulphate-free curl enhancing shampoo designed to purify hair without stripping the hair of its natural moisture leaving you with bouncy and defined curls. Ideal for women with dry, frizzy, curly or wavy hair who crave full-bodied glamorous looking curls with movement. 

JOICO CURL NOURISHED a wonderfully versatile dual function conditioner that can be used as a leave-in treatment. The weightless formula nourishes hair and rebuilds curls whilst combatting frizz

JOICO CURL CRÈME WASH a sulphate-free co+wash that bathes curls in a moisturising emulsion whilst strengthening hair and locking out humidity and frizz. Thick, coarse, frizzy, dry curls are instantly tamed and defined with a frizz free finish.

JOICO CURL PERFECTED curl correcting milk in a lightweight conditioning spray, which helps to balance the PH of the hair for perfect, healthy, flyaway free curls.

JOICO CURL REFRESHED a moisturising reanimating mist that refreshes curls between washes, injecting hair with a hydration boost and re-activating styling products for instantly revived curls.

JOICO CURL CONTROLLING an anti-frizz styler that smooths the hair surface and eliminates frizz, controlling uneven curls and waves.

JOICO CURL DEFINING a rich contouring foam-wax that glides easily through hair to create strong-yet-touchable curls.