joicologonew1We eat, sleep and breathe beauty. We develop and innovative, top performing premium products and we surround ourselves with the most gifted hair artists and ambassadors and give them the tools to create truly inspired concepts that push boundaries of fashion and hair artistry. Why? Because beauty is our passion!

The Joi Of Healthy Hair
Why is JOICO® known as the “Healthy Hair Company”? Because, as pioneers of Healthy Hair, we use the finest possible ingredients, state-of-the-art research and never compromise on the quality standards which guarantee the health of your hair.

The JOICO® Mission
There's nothing in the world like the beauty of healthy hair. Its vitality, color and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it "Joi".
Joi is at the heart of everything we do.

Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. "The joi of healthy hair" is our promise and our commitment.

The JOICO® Vision
Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.

We keep our expectations high yet within the realm of reality, because results speak louder than hype. We subscribe to a good and fair business process. We don¹t promise what we can't deliver, and we don¹t expect more in return. We believe in preserving and protecting our shared planet, and ensure that our business practices don¹t negatively impact on her well-being.

We show respect for every individual, regardless of title or office size. We embrace each other's differences and believe we're richer as a company as a result of our diversity. We know no one likes criticism, but if it means a better product will be produced and our business partners will get better service, then we¹re open to it.

We play well with others. We understand that growth and profit for our partners equals growth and profit for us, so we put them first and try to understand their needs when making decisions. This isn¹t lip service; it's how we really operate.

We don't make junk. Our products contain the finest, most beneficial ingredients in the world; shea butter from Africa, orchid oil from Asia - if it's the best, no continent is too far! We also don't collect antiques, so we constantly update our technologies and develop new ones to uphold our reputation as the leader in beauty innovation.

We mean business. When we set our sights on something, we do it! We try to be perfect, but when we're not, we respond quickly and soundly. Playing the blame game and throwing people under the bus wastes valuable time that could be focused on finding a solution.

We don't break promises. We exist to serve the salon community, period. We do everything within our power to ensure our products stay in professional hands. We don¹t say one thing and do another by expecting our partners to uphold the professional code while we conduct business out the back door. That's not our style.

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