Joico-Logo-Tag-Black PNG HRWe eat, sleep and breathe beauty. We develop and innovative, top performing premium products and we surround ourselves with the most gifted hair artists and ambassadors and give them the tools to create truly inspired concepts that push boundaries of fashion and hair artistry. Why? Because beauty is our passion!

The Art Of Healthy Hair
Why is JOICO® known as the “Healthy Hair Company”? Because, as pioneers of Healthy Hair, we use the finest possible ingredients, state-of-the-art research and never compromise on the quality standards which guarantee the health of your hair.

The JOICO® Vision
We create premium products for beautiful, healthy hair that are designed to surpass the expectations of consumers and stylists. JOICO® brings Beauty and Science together to allow true artistry to be expressed through hair. This is our passion and commitment.

Integrity and Responsibility
At JOICO® this means our products deliver the results we promise. We operate strictly according to our beliefs in offering products which are healthy for our customers, healthy for our communities and healthy for our planet.

JOICO® knows that life-long learning and perfecting crafts is the key to success for a good hair dresser. We therefore never stop educating our JOICO® ambassadors with new cuts, new colours, new styling techniques, new products and new technologies.

No Animal Testing
No experimental use of animals is, or has ever been involved in the manufacture of JOICO® products. Safety of JOICO® products is assured by using safe raw materials and, where applicable, testing via patch tests with human volunteers under a physician’s supervision.

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JOICO BROCHURE-calendar 2014