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ALFAPARF Milano Fantastic Marketing Award

Entry Requirements: This category is open to any ALFAPARF Milano salon that has been trading for at least 2 years on the 1st of July 2019. For salon groups, assessment will be at salon group level. As such, all submitted information should pertain to salon groups rather than individual salons. Individual salons will be judged as such.


Please share with the judges the definition of your brand and what it stands for - how it reflects the culture of your business and what your beliefs are. 


The aim of this award is to recognise excellence in marketing and communication in individual salons. From creating a clearly defined marketing strategy and brand, to communicating this through online (website,social media platforms) and more traditional promotional activity, to monitoring its success. It recognises the growing importance of clearly defined, targeted communications for salons. 

For entry, please include the following information:

Opening Statement: In no more than 400 words, please describe what are your overall business objectives and aims?


  • Tell us about your brand and how it has evolved with your business.
  • What are your core brand values? What is your Unique
  • Selling Point (USP)? How does it differ from your competitors?

Marketing Strategy


  • How do your marketing objectives and strategy support the achievement of your overall business aims and objectives?
  • Who is your target customer?
  • How do you ensure that your communication is relevant and engaging to this customer?
  • Describe your pricing and positioning strategy (i.e. are you a prestige or mid-range salon?) and how does it reflect your target customer?
  • Please provide details of your promotional and communications strategy, be it online (website, social media platforms) or more traditional (press, in salon promotions etc, as appropriate).
  • How does it support your overall objectives?

What is your client retention strategy?

  • How do you measure, monitor and evaluate your marketing strategy to ensure success? Do you carry out any customer research and if so, how?
  • Please provide an example of a successful marketing campaign over the last 12 months as evidence to support the above, including links to your website and social media platforms.

Total entry should not exceed 2500 words.


  • The Fantastic Salon Award
  • The Fantastic Hairdresser Award 
  • The Fantastic Marketing Award

Please submit a complete portfolio that clearly answers all criteria for the category you are entering.

Portfolios, can be submitted by email to OR in hard copy format by:

Registered Post to our offices: Attention: Laura Aylward , Accademia, 26-29 Old Kilmainham Road, Dublin 8.

Submission deadline is end of business (5:30pm) Friday 20th SEPTMBER 2019.

This deadline is final, no extensions will be considered.


Your portfolio needs to be clearly and creatively presented - yet concise and easy for the judging panel to read. Attachments to your entry are acceptable.



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